Press Release | 07 Dec 2021

Vodafone adds Disney’s Ariel, Olaf, Donald Duck and Star Wars’ Chewbacca to Neo, the all-in-one kids smartwatch

  • Neo, Vodafone’s all-in-one smartwatch for kids, launches new Disney characters – just in time for Christmas.
  • Disney’s Ariel, Donald Duck, Olaf and Star Wars’ ™ Chewbacca will join existing characters – giving children instant access to their Disney favourites at the touch of a button.
  • Further features, including voice, picture and video messaging, are also set to launch in early 2022.
  • New characters join Disney’s Elsa, Mickey Mouse, Minnie Mouse, Rapunzel, Pixar’s Buzz Lightyear, Woody, Star Wars’’™ Darth Vader, Grogu, Marvel’s Black Panther and The Armoured Avenger.

Vodafone’s smartwatch for kids, Neo, has launched a series of new Disney characters to its range – just in time for Christmas.

Characters including Disney’s Ariel, Donald, Olaf and Star Wars’™ Chewbacca will join existing icons – Disney’s Elsa, Mickey Mouse, Minnie Mouse, Rapunzel, Pixar’s Buzz Lightyear, Woody, Star Wars’’™ Darth Vader, Grogu, Marvel’s Black Panther and The Armoured Avenger.

Kids will now be able to select these new characters as their own personal sidekick – joining them every step of the way on their mini adventures. The Neo smartwatch is the perfect introduction to wearable tech for kids, with calls, chat and fun – all in one watch. They can seamlessly switch from one character to another, providing them with a new and different experience whenever they like.

Secure settings give peace of mind so parents can stay connected to their children even when they’re apart – through calls, chats, emojis and GPS. Parents will also be able to receive multi-media messages sent from Neo directly to their Vodafone Smart App. The app gives parents full control of their child’s digital experience, and enables them to approve a trusted circle of up to nine contacts. Parents will also be able to manage their screen time with “Quiet Mode” and view the device’s location.

Max Taylor, Vodafone’s UK Consumer Director, said: “Neo represents the coming together of two brands to create an exciting and innovative product for children. We have combined our technology and connectivity with Disney and some of the world’s best-loved characters to create a device that combines function, style and fun.

“With these new characters, Neo is the perfect gift for children this Christmas.”

The Neo smartwatch has no open internet and no access to social media, providing parents and guardians with the comfort that their children will not be exposed to inappropriate content.

The latest characters will soon be accompanied by new features that will bring parents and kids even more ways to keep in touch. From early 2022, Neo users will be able to send voice messages (up to one minute), picture messages and video messages (up to 10 seconds). The watch will automatically update over time with new experiences and features at no extra charge.

These new updates will sit alongside existing features that empower children to discover, play and grow, including a forward-facing camera to capture their daily adventures and an activity tracker that sets goals. Neo also gives children access to a calendar, weather forecast and reminders that can be set by parents – all whilst staying connected through Vodafone’s network.

Neo is available for £99 with a £5.99 (50% off) a month subscription cost – based on a 12-month contract. To get the 50% discount, customers will need to purchase their Neo before 21 December 2021, and activate the subscription before 7 Jan 2022.


Notes to Editors 

Please note – all communication between approved contacts only. Approved contacts may also be able to set controls over the device (depending on permission level). IP67 withstands immersion in fresh water to a depth of one metre for up to 30 minutes. One-day battery estimate is based on normal usage. Smart SIM works in over 100 countries. App-controlled features and accuracy of location subject to Vodafone network coverage and GPS signal. Connectivity subscription required and Terms apply

Intellectual Property Notice: © Disney. © Disney/Pixar. © & ™ Lucasfilm Ltd. © 2021 MARVEL

Video messaging will be an added feature post launch

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

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