Press Release | 07 Jan 2021

Vodafone offers small businesses free broadband for 2021

New year, new cracking broadband deal for small businesses from Vodafone UK, with just a small £20 (+20% VAT) set-up fee.

  • 12 months free broadband available to all small businesses, including existing Vodafone customers, with just a small £20 (+20% VAT) set-up fee.
  • Research from Enterprise Nation shows percentage of small businesses running entirely online has doubled during the COVID-19 pandemic, from 27% to 55%.
  • 71% of small businesses say they are now more reliant on broadband than before the pandemic, and 70% would consider a dedicated business broadband line.
  • 94% said they relied on video calls during the pandemic.

To support the UK’s small businesses as they continue to get through the COVID-19 pandemic, Vodafone is offering 12 months of business broadband for free, for just a £20 (+20% VAT) set-up fee. The offer follows new research by Vodafone partner Enterprise Nation, which has found that the number of small businesses running entirely online has doubled during the pandemic. 71% of small businesses say they are more reliant than ever on broadband.

The offer of 12 months free broadband is available on a 36-month plan to all small businesses (1 – 50 employees), including existing Vodafone customers who are eligible to upgrade, across the UK until 28 February 2021.

Research from Enterprise Nation, the UK’s leading small business community network representing more than 60,000 business people in the UK, found that:

  • the percentage of businesses running entirely online has doubled during the pandemic, from 27% to 55%;
  • 71% of respondents say they rely more than ever on broadband;
  • 70% believe a ‘dedicated’ business broadband line would be beneficial;
  • and 94% relied on video conferencing for work during the pandemic.

The research was carried out among 918 small businesses across the UK. 84% of respondents were in businesses of fewer than three people, and 59% were in their first three years of operation. 16% had been going for more than 10 years.

Emma Jones, founder of Enterprise Nation, said: “2020 will go down as the year business went online – we have seen small businesses in their droves pivot to build websites, embrace social media and rely on video platforms to keep in touch with their teams. To succeed for the longer term, this requires strong broadband that won’t let you down and investment in digital technology.

“This generous offer from Vodafone will be a great help for small firms as they pick themselves up after the impact of the pandemic and keep building their business.”

Once the initial 12-month period has passed the monthly fee will revert back to the standard rate of £20.83 (+20% VAT) a month for Business Broadband Superfast 1 and £25 (+20% VAT) a month for Business Broadband Superfast 2. There will be a one-time fee of £20 (+20% VAT) to cover set up costs, with no further payment required until the thirteenth month.

Anne Sheehan, Business Director, Vodafone UK, said: “The message to small businesses is clear: we’re here to help. Businesses need to be running as efficiently as possible in 2021 – that means getting online, using the best digital tools, getting the best business advice, and spending as little money as possible. It’s great to see how businesses adapted throughout last year, and we’re here to help more do the same in 2021.”

This new offer of 12 months free broadband is a continuation of the support Vodafone provided to small businesses during the pandemic and follows a previous offer of six months free broadbandfor small businesses.

To continue to support small businesses on their digital journey, Vodafone has also set up the V-Hub small business digital support platform offering detailed guides on key aspects of operating in a more digitalised world and free one-to-one support with a business adviser. The platform covers topics such as website creation, digital marketing, remote working and cyber security.

Customers interested in taking up the 12 months free broadband offer should visit the Vodafone UK website.


Notes to Editors

The survey was carried out by Enterprise Nation on 27 November 2019 – questions were sent to their community of over 60,000 small business leaders based across the UK. 

The 12 months free broadband offer will run until 28 February 2021 and is available to all new small business customers (1-50 employees) and existing Vodafone Business customers who are eligible for an upgrade. A £20 (+20% VAT) set-up fee will apply to each purchase.

About Enterprise Nation

Enterprise Nation is a small business network and business support provider. Its aim is to help people turn their good ideas into great businesses – through expert advice, events, acceleration, diagnostics and networking. Enterprise Nation was founded in 2006 by Emma Jones MBE, also co-founder of national enterprise campaign StartUp Britain. She is the author of best-selling business books including Spare Room StartUp, Working 5 to 9, Go Global, Start a Business for £99 and the StartUp Kit, Going for Growth. In 2018, Richard Harpin, the entrepreneur behind global home emergency repair firm HomeServe, invested in the company as part of a drive to create a more entrepreneurial Britain.

About Vodafone V-Hub Digital Business Support Platform

The Vodafone Digital Business Support platform helps small businesses develop their digital capabilities as they get back on their feet following the COVID-19 pandemic. Alongside resources on managing a digital business, the platform gives small business customers access to a team of advisers – over the phone or via webchat – who provide one-to-one support on how to build an online presence, from creating a website and enabling online sales to managing online security risks and digital marketing.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587