Vodafone has today unveiled its latest campaign to launch Vodafone SuperMobile™, a new category of mobile connectivity that sets a new standard for customers.
- Vodafone unveils Vodafone SuperMobile, giving customers up to 4x faster speeds* and guaranteed minimum speeds** powered by Vodafone’s new 5G+ FastTrack™ on the UK’s fastest 5G+ network***.
- The campaign, created by Leo UK, positions Vodafone SuperMobile as a new benchmark of network experience, demonstrating faster speeds, guaranteed minimum speeds and ultimately giving customers the feeling of being unstoppable.
- Starring Roman Kemp, the work uses action-movie tropes to bring the feeling of being unstoppable to life.
- The campaign launches on 4 September across cinema, TV, BVOD, SVOD, YouTube, Twitch, social and national OOH.
- Vodafone SuperMobile runs on the UK’s biggest network, The Nation’s Network, and is underpinned by VodafoneThree’s £11bn investment to build a better network for everyone.
Powered by its new 5G+ FastTrack™, Vodafone SuperMobile combines faster speeds, guaranteed minimum speeds, and advanced security in a single mobile experience designed around performance, reliability and peace of mind – on the UKs biggest network, The Nation’s Network.
Born from the brand platform ‘The Nation’s Network’, the campaign from Leo UK positions Vodafone SuperMobile as a catalyst for getting more out of everyday life, helping customers connect faster and make the most of every day. The work brings to life the feeling customers will get when they know they’re connected to Vodafone SuperMobile.
With faster speeds and guaranteed minimum speeds, on Vodafone’s 5G+ FastTrack, they can do what they want, where they want, when they want. It’s a feeling of being unstoppable, with the confidence that their connection can keep up with whatever the day throws at them.
New Vodafone SuperMobile™ on the UK’s only 5G+ FastTrack™ with guaranteed minimum speeds, and advanced security built-in
Vodafone has launched Vodafone SuperMobile™ , a new category of mobile connectivity that sets a new benchmark for customers.
In the 30-second hero film, Roman Kemp stars as an unlikely hero in a world where everyday moments are reimagined as action-movie set pieces. Inspired by the feeling Vodafone SuperMobile brings, the spot turns an ordinary journey into an epic adventure, bringing the pace, energy and excitement of a blockbuster movie to even the most familiar moments.
Directed by Ninian Doff through Rogue X Reset, the work uses cinematic storytelling and larger-than-life action to bring that feeling to life, supported by 20 and 6-second edits.
National OOH activity launches on 9 September across roadside, transport and city centre locations nationwide. Featuring Roman Kemp cutting through the city with Vodafone SuperMobile in hand, the creative runs in static, subtle motion and full-motion formats, reinforcing the plan’s faster speeds.
The fully integrated campaign will run across cinema, linear TV, BVOD, SVOD, Twitch, YouTube, social media and national digital out-of-home. Publicis Production developed the social assets, with media planning and buying handled by Carat.
Introducing Vodafone TV
Vodafone TV brings all the content families love into one place – helping households spend less time searching and more time watching.
Maria Koutsoudakis, Chief Brand Officer, VodafoneThree, said: “Vodafone SuperMobile is more than a product launch. It marks a new chapter for Vodafone and sets a new benchmark for what customers should expect from their mobile experience. Built on our 5G+ FastTrack network, it combines faster speed, greater reliability and advanced security, so customers can get even more from their mobile.
“As part of The Nation’s Network, the UK’s biggest network, Vodafone SuperMobile reflects a more confident and ambitious expression of our brand. We’re moving beyond simply talking about what our network does and focusing on how it makes people feel.
“Because when you know you have the UK’s biggest network, The Nation’s Network, in your pocket, you have the confidence to do more, go further and make the most of every moment.”
Ben Brazier and Johnny Ruthven, Creative Directors, Leo UK, added: “We loved the idea of taking a familiar everyday experience and treating it with the ambition of an action movie.
“Roman’s journey turns a frustration we’ve all faced into something entertaining and larger than life, capturing the feeling of Vodafone SuperMobile in a way that feels both cinematic and relatable.”
Vodafone SuperMobile is available to all Pay Monthly customers across both SIM Only and handsets, for £3 per month more than Vodafone full-speed Xtra plans, £8 more on SIM Only 100Mbps plans, £4 more on handset 100Mbps plans, or £12 as a rolling monthly add-on. Visit the Vodafone website to find out more.
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-Ends-
The UK’s Fastest 5G+: Everything you need to know
5G+ is Vodafone's name for 5G Standalone services in the UK - the fastest and most reliable form of 5G. Here's what it can do for you and how you can get it.
Notes to editors:
Vodafone SuperMobile: available on compatible airtime plans and devices, enabling faster speed, network prioritisation (up to 600 GB) and minimum guaranteed speed in high demand areas compared to Vodafone’s standard plans.
Vodafone SuperMobile represents a significant step forward in network connectivity, giving customers access to its new 5G+ FastTrack with speeds up to 4x faster than standard plans in busy areas on the UK’s fastest 5G+. As customers increasingly expect every digital experience to be instant, seamless and reliable, from streaming and navigation to AI-powered services, Vodafone SuperMobile is designed to provide a higher-quality mobile experience with lower latency, more reliability and faster speeds when demand is highest.
Vodafone is the only network operator globally to guarantee a minimum download speed of 15 Mbps when customers are in 5G+ coverage, and Vodafone SuperMobile is the only mobile plan in the UK with guaranteed minimum download speeds of 15Mbps when on 5G+ FastTrack, or customers can leave with no exit fee if it doesn’t deliver.
With Vodafone SuperMobile advanced security is built-in. 5G+ advanced encryption helps secure customers data, so they can browse, bank and stream with peace of mind. Plus, with Secure Net Mobile included at no extra cost, threats like malware, phishing and scam websites are blocked before they can get through, and 24/7 ID monitoring and AI-powered scam call protection flag potential fraudulent and spam activity. That’s two powerful layers of protection working together to help customers stay safer online.
* Up to 4x faster speeds: enables you to experience up to 4x faster speeds (up to 600 GB) in high demand areas compared to Vodafone’s standard plans.
** The UK’s only plan with guaranteed minimum speeds: If it does not deliver you are free to leave without penalty: Only Vodafone SuperMobile plans combines a minimum guaranteed download speed with the ability to leave your Airtime Plan without paying an early termination charge, provided you meet certain criteria and if Vodafone confirms the applicable minimum guaranteed speed is not being achieved and is unable to rectify the issue within 30 days. Based on Vodafone’s review of publicly available information relating to comparable UK mobile network operator consumer plans as at September 2026.
*** UK’s fastest 5G+: Based on the NET CHECK Benchmark measurement report of mobile networks in United Kingdom. Tested with latest commercially available equipment on three mobile networks, in June/July 2026.
The Nation’s Network is the combined Vodafone and Three network: The Nation’s Network: means the biggest mobile network infrastructure created by VodafoneThreeHoldings Ltd through the merger of Vodafone & Hutchison 3G UK. VodafoneThree has committed to spend £11bn to build world-class nationwide, digital infrastructure by 2034. Verification: Vodafone.co.uk/tnn
For more information, please contact:
Alicia Tweedie
Senior Communications Executive
Publicis Groupe UK
[email protected]
CREDITS
CAMPAIGN TITLE: Vodafone SuperMobile
CLIENT: Vodafone
ADVERTISING AGENCY: Leo UK
CHIEF CREATIVE OFFICER: Andrew Long
CREATIVE DIRECTORS: Johnny Ruthven, Ben Brazier
SENIOR CREATIVES: Matt Wood, Tom Loveless
PLANNER: Jenika Tanqueray
MANAGING PARTNER: Marie-Louise Robinson
BUSINESS DIRECTOR: Charlotte Elwig
ACCOUNT TEAM: Walker Hill, Missy Maiklem, Tom Latham
AGENCY PRODUCER: Lilli Burridge Payne
AGENCY ASSISTANT PRODUCER: Sara Gill
MEDIA BUYING AGENCY: Carat
MEDIA PLANNER: Matthew Evans
PRODUCTION COMPANY: Rogue X Reset
DIRECTOR: Ninian Doff
PRODUCER: Lucy Gossage
EXECUTIVE PRODUCER: Sara Cummings
POST-PRODUCTION COMPANY: Stitch
EDITOR: Flaura Atkinson
PRODUCER: Maggie McDermott
VFX HOUSE: 1920
PRODUCER: Belle McLeary
HEAD OF PRODUCTION: David Keegan
COLOUR: Time Based Arts
COLOURIST: Simone Grattarola
PRODUCER: Théa Dagnaud
SOUND HOUSE: TBC
SOUND ENGINEER: TBC
PRODUCER: TBC
MUSIC: TBC
COMPOSER: TBC
PRODUCER: TBC
About VodafoneThree
VodafoneThree is the UK’s largest mobile network operator serving the fixed and mobile market, formed following the merger of Vodafone UK and Three UK in June 2025.
Through an unprecedented £11 billion investment, VodafoneThree will build the UK’s best network. The network will deliver reliable, quality connectivity to all nations and regions, creating as many as 13,000 jobs and laying a digital foundation for the country’s growth ambitions.
VodafoneThree is the only mobile network operator with a fully funded, regulated and guaranteed network build plan, reaching 99% 5G Standalone population coverage by 2030 and 99.96% by 2034. From big cities to small towns, and everywhere in between, the company’s mission is to build the UK’s best network.
VodafoneThree encompasses all businesses and assets, including Vodafone UK, Three UK, VOXI Mobile, SMARTY and Talkmobile.
About Leo UK
Leo UK is a creative agency that specialises in bringing the power of ‘populist creativity that gets everyone talking’ to its clients. The agency brings people together from advertising, digital, social and brand activation backgrounds, united by a passion for problem solving and building brands that people love. Clients include McDonald’s, Premier Inn, B&Q, Vodafone and Kellanova. Leo UK is part of Publicis Groupe UK. www.leoburnett.co.uk • Instagram @Leo.uk.agency
