Vodafone has appointed TV presenter, Emma Willis, as brand ambassador to raise awareness of digital exclusion and help the company in its mission to close the digital divide.
With over 1.7 million households across the UK digitally disconnected and a million more at risk due to the cost-of-living crisis, the partnership will see Emma champion Vodafone’s everyone.connected campaign, which donates free connectivity, skills, devices and affordable connectivity to millions of people across the UK living in digital exclusion.
The presenter, who found herself needing to help her parents navigate the online world during the pandemic, is going to use her platform to help the brand spread awareness of the issue so anyone affected knows where to turn for help. Emma will work with Vodafone to shine a spotlight on the real people affected by the cause, to help people identify with this often ‘invisible’ issue.
Vodafone and Rankin join forces to raise awareness of the Digital Divide
Series of royalty-free images highlights the “invisible” issue affecting millions in the UK.
Emma Willis commented, ‘Vodafone has already donated connectivity to one million people living in digital exclusion in the UK but it knows there’s more to be done. I’m honoured to join them on their journey to help raise further awareness of digital exclusion and get closer to the issue so we can make a difference together. Stay tuned to see what’s next.”
Vodafone recently collaborated with renowned photographer, Rankin, to commission a series of images that depict the many faces of digital exclusion in the UK. The ‘Faces of Disconnection’ photo series is freely available to the public, media outlets and organisations via free stock image site, Pexels, with the aim of providing a more accurate portrayal of the issue.
After reaching the million milestone in its everyone.connected campaign, Vodafone recently extended its commitment to help a total of four million people cross the digital divide by the 2025.
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'We've provided connectivity to 1 million people in need - now we want to reach 4 million'
As Vodafone reaches its goal to provide connectivity to one million digitally excluded people by the end of 2022, Vodafone’s UK Chief Corporate Affairs & Sustainability Officer explains why the campaign is so important and how the company plans to extend it.
