Press Release | 08 Sep 2022

Vodafone launches the UK’s only Phone Buy-Back Guarantee on Vodafone EVO with the new iPhone 14 series

Customers could save up to £871 when upgrading to a new iPhone next year – dependent on the model they trade in.

  • Vodafone, the UK’s reliable, award-winning network,* launches its Phone Buy-Back Guarantee for the iPhone 14 series.
  • As the only UK network to offer a Phone Buy-Back Guarantee, purchase a device from the iPhone 14 series with Vodafone EVO and Vodafone will guarantee a price to buy it back next year, helping customers always have the latest tech by upgrading earlier.
  • Vodafone customers can get an unbeatable price for their current phone when trading in an eligible device using Vodafone’s Trade-in Tool.

Following the reveal of the new Apple iPhone 14 series, Vodafone, the UK’s reliable, award-winning network*, announces its Phone Buy-Back Guarantee – a new offering giving customers the chance to sell their iPhone 14 back to Vodafone for a guaranteed price next year (up to £871 depending on the model) – helping them upgrade earlier.

The Buy-Back Guarantee complements Vodafone’s Unbeatable Trade-in which guarantees customers will get the best price for their current eligible device when they trade it for the new iPhone. With a great price for your phone today and tomorrow, alongside up to 36 months interest-free finance, Vodafone customers are guaranteed to get the latest tech in an affordable way.

Max Taylor, Vodafone UK’s Consumer Director, said: “Vodafone EVO, the UK’s best smartphone plan, gets even better with the UK’s first and only iPhone Buy-Back Guarantee.”

As the only UK network to offer a Phone Buy-Back Guarantee, Vodafone will guarantee the price customers will get for their iPhone 14 model if they trade in between 1 September and 31 October 2023. After 31 October 2023, customers will still receive a buy-back bonus of £50 on top of the trade-in value of their phone at the time.

If a customer chooses to upgrade after 31 October 2023, Vodafone will still guarantee an extra £50 on top of the trade-in value of the iPhone 14 at the time, so regardless of when customers choose to upgrade, they are always guaranteed great value with Vodafone.

The iPhone 14 Series will be available to pre-order from Vodafone with the UK’s only Phone Buy-Back Guarantee from 9 September 2022.


Notes to editors

* The UK’s reliable award-winning network: The UK relies on the Vodafone Network: i) it powers critical national infrastructure and 77% of Emergency Services, details at:; ii) it has coverage in 99% of UK homes; iii) it covers 96% of the UK’s landmass; iv) has won numerous awards, see here. Full details & awards:

Vodafone EVO lets you select a Monthly Device Plan Credit Agreement (12-36 months) with a monthly Airtime Plan. The device price will be the same whatever you choose. Device Plans over 12 months require a 24-month Monthly Airtime Plan. You can pay off your Device Plan early, and if you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly). See

Upgrade from month 12: means a) buying new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) paying off the remaining amount on your current Device Plan prior to upgrading. Subject to credit check, eligibility and terms.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587