Press Release | 29 Nov 2018

Vodafone rewards customers with new ‘VeryMe’ loyalty programme

  • Free treats, give-aways and money off vouchers from Britain’s best loved brands
  • Weekly cinema deal offering two ODEON tickets for £7. Tickets can be used any day of the week[i]
  • Artificial intelligence app offers personalised rewards to Vodafone customers across the UK

Vodafone is launching VeryMe Rewards for its mobile customers[ii]. It will use machine learning to tailor and personalise deals to meet individual tastes, with daily rewards including free treats, money off big name brands and one of the UK’s best offers for cinema tickets.

Current offers include two ODEON cinema tickets for just £7, which customers can use any day of the week, as well free Costa coffee and treats from Millie’s Cookies, Hotel Chocolat and Tesco. Other give-aways include 15% off Interflora and a three-month trial of The Mindfulness App. As an introductory launch offer, we will also give pay monthly customers an extra 2GB data when they sign up for VeryMe Rewards.

Customers simply need to download the My Vodafone App, click to join VeryMe Rewards and claim instant rewards. Over time the app will learn what customers like so that they don’t miss out on deals from their favourite brands. The My Vodafone App also allows customers to see their bill and how much data they have used.

Vodafone UK Chief Executive Nick Jeffery, said: “VeryMe Rewards is designed as a personalised thank you to our customers for their loyalty. The Vodafone App is quick and easy to use and rewards customers with daily treats and offers that have been individually tailored to them.”

To mark the beginning of the festive season, VeryMe Rewards will launch a selection of Christmas give aways throughout December.

The My Vodafone App can be downloaded from the App Store and Google Play Store.

 

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Notes to editors:

 

[i] ODEON reward includes two 2D standard adult tickets for £7, which can be used any day of the week. Discounts may vary during certain Odeon promotional periods.

[ii] VeryMe is available on consumer Pay Monthly, Pay as you go and certain small business plans.

 

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Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

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