Press Release | 16 Mar 2026

Vodafone announces landmark partnership with six Live Nation UK festivals

Both Vodafone and Three customers will be able to enjoy an exclusive 10% reward on festival tickets.

  • New multi-year partnership sees Vodafone become Official Connectivity Partner at six Live Nation UK festivals, from Dorset and Berkshire to Oxfordshire and Suffolk.
  • Just as Vodafone and Three customers can share each other’s network, they can also enjoy an exclusive 10% reward on tickets for six of the UK’s biggest festivals via Vodafone’s VeryMe Rewards and via Three+.
  • VodafoneThree is investing £11bn building the UK’s best network, bringing 5G SA to all communities and corners of the UK, letting festival fans share and stay connected wherever they are.

Vodafone has today announced a new multi-year partnership with six Live Nation UK festivals, bringing The Nation’s Network to more of the UK’s biggest music events. From 2026, Vodafone will be the Official Connectivity Partner at Pepsi MAX presents Reading & Leeds, Klarna presents Latitude, Download Festival, Camp Bestival presented by Debenhams, and Audi presents Wilderness. These events will join Vodafone’s existing portfolio of festivals, including Glastonbury and BST Hyde Park.

To celebrate the expansion of Vodafone’s festival portfolio – the biggest of any UK mobile network operator – both Vodafone and Three customers will be able to access an exclusive 10% reward on tickets to six Live Nation UK festivals, via Vodafone’s VeryMe Rewards and Three+, from 16 March until 15 April. As Official Connectivity Partner, Vodafone will boost its network on each site to keep festivalgoers connected, and will also provide elevated fan experiences at each event to ensure the nation’s favourite festivals are even better on The Nation’s Network.

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Maria Koutsoudakis, Brand Director, VodafoneThree, said: “As The Nations Network, our ambition has always been to connect people to the UK’s biggest moments. By welcoming six of the UK’s biggest festivals into our growing portfolio, we’re investing in the cultural moments our customers love.

From exclusive rewards to essential connectivity on site, we’re helping fans stay connected. And, excitingly this year, we will be able to extend this benefit to our customers on Three as well.”

The new partnership builds on Vodafone’s existing festival portfolio and highlights its continued commitment to bring the nation closer to the UK’s most loved cultural moments through the power of Vodafone connectivity. By activating advanced network technology at festivals, fans can stay connected when it matters most, getting the most from their festival experience.

VodafoneThree is investing £11 billion in a mission to build the UK’s best network. This will help transform connectivity for every home and business across the nation, powering the UK’s digital future by creating a platform for innovation and next-generation technology.

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Notes to Editors:

* Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page: https://www.vodafone.co.uk/network

Exclusive 10% reward on tickets: the offer only applies to Pepsi MAX presents Reading & Leeds, Klarna presents Latitude, Download Festival, Camp Bestival presented by Debenhams and Audi presents Wilderness, and is capped at 2 tickets per person, per festival.

About VodafoneThree

VodafoneThree is the UK’s largest mobile network operator serving the fixed and mobile market, formed following the merger of Vodafone UK and Three UK in June 2025.

Through an unprecedented £11 billion investment, VodafoneThree will build the UK’s best network. The network will deliver reliable, quality connectivity to all nations and regions, creating as many as 13,000 jobs and laying a digital foundation for the country’s growth ambitions. VodafoneThree is the only mobile network operator with a fully funded, regulated and guaranteed network build plan, reaching 99% 5G Standalone population coverage by 2030 and 99.96% by 2034. From big cities to small towns, and everywhere in between, the company’s mission is to build the UK’s best network.

VodafoneThree is a private company, 51% owned by Vodafone and 49% owned by CK Hutchison Holdings. It encompasses all businesses and assets, including Vodafone UK, Three UK, VOXI Mobile, SMARTY and Talkmobile.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 20 million unique full fibre premises in the UK through partnerships with CityFibre and Openreach.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK Media Relations

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