News | 02 Aug 2022

Demand for Vodafone data doubles at Wimbledon Championships and BST Hyde Park

Vodafone’s reliable network delivered consistently fast speeds at both summer events despite a doubling of mobile data use compared to 2019, while 5G usage at Wimbledon also surged.

Vodafone’s 5G network delivered maximum download speeds of 311Mbps at Wimbledon, despite record-breaking demand from its mobile customers attending the world-famous tennis tournament. 

Although the public’s appetite for mobile data doubled compared to the 2019 tournament, Vodafone’s 5G and 4G network was consistently fast at 12 locations chosen as testing points dotted across the grounds. A temporary mast, as well as mini masts, helped meet the demand from the tens of thousands of visitors. 

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A quarter of all mobile data sent and received over Vodafone’s network at The Championships was over 5G. This is a notable UK milestone for the network technology which is designed to cope with huge volumes of data in crowded places. 

Vodafone’s temporary mast at Wimbledon combined the company’s efficient use of mobile spectrum with massive MIMO technology, which uses multiple antennas to serve large numbers of people.

Vodafone 5G gives deaf and hard-of-hearing fans a first-of-its-kind live music experience

The wearable tech lets fans feel the music through vibrations, delivered by 24 touch-points around the suit, to provide a multi-sensory experience.

At the BST Hyde Park music festival, as with Wimbledon, public demand for mobile data doubled compared to the 2019 festival. Although visitor numbers soared to as many as 65,000 people a day, the Vodafone network was consistently fast at 15 locations chosen as testing points spread across the festival area. Download speeds were as high as 202Mbps.

All of this enabled new experiences, such as the AR-enhanced performance by Elton John

Elton John wows Hyde Park crowd with AR concert dedicated to NHS and frontline workers

Fans at BST Hyde Park enjoyed a spectacular time-synced 3D show, viewed through a special app.

Vodafone’s network team has used its expertise to ensure fast and reliable mobile coverage at all of the events the company is sponsoring and partnering with this summer, including Wimbledon, BST Hyde Park, Mighty Hoopla and Kendal Calling. 

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