Press Release | 29 Mar 2021

Vodafone reveals British & Irish Lions fans’ picks for the 2021 tour

Louis Rees-Zammit, Stuart Hogg and Maro Itoje win big, as some England stars feel the pressure.

  • Vodafone exclusively reveals British & Irish Lions fans’ picks for the summer, with Louis Rees-Zammit flying into the starting XV and Lions stalwart Alun Wyn Jones named captain.
  • England star Owen Farrell reduced to ‘finishers’ role, with fans preferring Finn Russell at 10.
  • Stuart Hogg and Maro Itoje are Lions’ fans most picked players, with fans from every home nation picking the two stars in their starting XV.
  • Billy Vunipola misses out on the squad entirely, Tadgh Beirne goes from zero to hero, and home nations fans keep their fingers crossed for Manu Tuilagi’s return from injury.
  • More than 13,000 rugby fans made their selections via the Official Lions App, powered by Vodafone.
  • All stats were recorded before Scotland’s game against France on Friday 26 March.

As the final round of international fixtures comes to a close, all eyes now turn to who British & Irish Lions coach Warren Gatland will select for his squad to face South Africa. Lead Partner Vodafone can exclusively reveal who the fans have put their faith in to do justice to the famous red jersey on this summer’s tour.

More than 13,000 rugby fans from across England, Ireland, Scotland and Wales have made their voices heard using the XV Selector feature on the Official Lions App, which was launched in October in partnership with Vodafone. After an eventful tournament there are shock omissions from the squad for England’s Billy Vunipola, George Ford and Elliot Daly, and the startling rise of young winger Louis Rees-Zammit, who books a place not just on the plane but in the starting XV, with a massive 56% of fans picking him on the wing.

Pre-Six Nations fan selections

Vodafone has analysed all the data collected so far, and has used the votes to compile a full Lions squad, an overall 23 for the first test, and a 23 as voted for by each nation’s fans. Highlights fom the fans’ selections include:

  • Alun Wyn Jones selected as captain with 40% of the vote, over Maro Itoje (22%), Stuart Hogg (20%) and Owen Farrell (10%).
  • Owen Farrell (45%) misses out on the starting XV, with Finn Russell (69%) the fans’ pick at fly half and Robbie Henshaw preferred at number 12.
  • Louis Rees-Zammit (56%) is the favourite to start on the wing, with Anthony Watson (40%) currently edging out Jonny May (37%) on the other flank.
  • Billy Vunipola misses out on the squad entirely, despite being first choice to start at number 8 before the tournament (44% down to 14%).
  • Tadgh Beirne books a place on the plane with 20% of the vote, despite not a single fan picking him for the squad pre-tournament.
  • Stuart Hogg (81%) was the most picked player by Lions fans, just ahead of Maro Itoje (77%), with the two stars selected in the starting XV by fans of all home nations.
  • English trio Manu Tuilagi, Sam Simmonds and Sam Underhill haven’t lost out with the fans despite not making Eddie Jones’ squad – all three have received enough votes so far to make the plane, and fans are hoping Tuilagi’s achilles heals in time.
Post-Six Nations fan selections

Alongside the squad selector, the Official Lions app also includes a number of other unique fan engagement features, powered by Vodafone. This includes the ability for fans to create their very own ‘Digital Lion’, a cutting-edge, fully animated virtual avatar that will allow them to get involved with the 2021 Tour like never before, including through customisable WhatsApp stickers and an interactive mobile game.

Responding to the fans’ picks, Lions legend and iconic England centre and Vodafone ambassador Jeremy Guscott said:

“The fans have built a strong team, no doubt about it, and one I’m confident would have a great chance at going toe-to-toe with South Africa. Louis Rees-Zammit has really impressed this season and deserves a seat on the plane, if not the starting test team.

“I personally would have Maro Itoje playing second row and Tadhg Beirne or Taulupe Faletau as our blindside flanker, but agree with the fans that Anthony Watson would deliver a good performance on the right wing.”

England and Saracens legend and Vodafone ambassador Maggie Alphonsi approves of the selections, saying: “I can’t wait to see how the fans’ favourites match up to Gatland’s selected team, but from where I’m standing I think the fans’ squad would be more than capable of coming home with a victory.

Warren Gatland, Head Coach of the British & Irish Lions holding Bil, the team mascot
How will the fans’ selection compare to coach Warren Gatland’s XV?

“The battle for the captaincy is really tough – there are plenty of contenders, but Alun Wyn Jones would be a sensible alternative. The Lions captain will need to be respected by players, coaches and the referees and be capable of making decisions under pressure. Jones is a true leader, the only challenge may be the second row position is likely to be heavily contested.”

Vodafone UK’s Consumer Director Max Taylor says: “After some fascinating games, we now know which players the fans most want to be a part of the unique Lions touring party. We’re looking forward to a fantastic summer of rugby where the best of the best from all our home nations will unite – and there really is nothing in sport that unites us quite like the Lions.”

The Starting XV (and the bench)

  1. Mako Vunipola (29%)
  2. Jamie George (39%)
  3. Tadgh Furlong (47%)
  4. Maro Itoje (77%)
  5. Alun Wyn Jones (c) (50%)
  6. Tom Curry (50%)
  7. Hamish Watson (42%)
  8. Taulupe Faletau (46%)
  9. Conor Murray (31%)
  10. Finn Russell (69%)
  11. Louis Rees-Zammit (56%)
  12. Robbie Henshaw (38%)
  13. Jonathan Davies (35%)
  14. Anthony Watson (40%)
  15. Stuart Hogg (81%)
  16. Ken Owens (34%)
  17. Kyle Sinckler (39%)
  18. Cian Healy (16%)
  19. James Ryan (30%)
  20. CJ Stander (43%)
  21. Ali Price (22%)
  22. Owen Farrell (45%)
  23. Jonny May (37%)

Who’s Made the Plane


Jamie George (39%), Luke Cowan-Dickie (27%), Ken Owens (34%), Rory Sutherland (15%), Mako Vunipola (29%), Cian Healy (16%),Tadhg Furlong (47%), Kyle Sinckler (38%), Andrew Porter (12%), Maro Itoje (77%), James Ryan (49%), Alun Wyn Jones (50%), Jonny Gray (29%), Tadgh Beirne (21%), CJ Stander (43%), Tom Curry (50%), Sam Underhill (23%), Justin Tipuric (41%), Taulupe Faletau (46%), Josh Navidi (11%), Sam Simmonds (16%), Hamish Watson (42%)


Conor Murray (31%), Ali Price (22%), Gareth Davies (16%), Owen Farrell (45%), Finn Russell (69%), Jonathan Sexton (10%), Manu Tuilagi (26%), Jonathan Davies (35%), Garry Ringrose (33%), Henry Slade (22%), Robbie Henshaw (38%), Jonny May (37%), Louis Rees-Zammit (56%), Duhan van der Merwe (30%), Stuart Hogg (81%), Liam Williams (24%), Anthony Watson (40%)

Disagree with your fellow fans? Choose your own squad on the Official Lions App and get closer to the action than ever before by creating your own Vodafone Digital Lion.

– ENDS –



About Vodafone & Rugby

In July 2020, Vodafone announced its role as Lead Partner of the British & Irish Lions for the 2021 Tour of South Africa. The two brands are united by a shared passion and commitment to connect people to each other and the things they love – the highly anticipated Lions Tour against the World Champions.

The partnership builds on Vodafone’s heritage of bringing technological advances to the rugby fan experience. In May 2019, Vodafone UK announced a two-year partnership with Wasps Rugby and Wasps Netball to bring to life the benefits of 5G technology. Two months later, Vodafone worked with Wasps to create the world’s first 5G haptic rugby tackle. Using a haptic Teslasuit and the Vodafone 5G network, Wasps Rugby player Juan de Jongh was able to feel the impact of a tackle made 100 miles away by team mate Will Rowlands.

In October 2019, Vodafone trialled tech during the Wasps vs London Irish match which provided new camera angles and close-ups to get fans involved with the on-pitch play and give them “5Gamechanger seats” – the best seats in the house. Video from 360° cameras placed around the pitch – including in the players’ tunnel, dug-out and south stand – was streamed over 5G to give fans a real-time perspective on the game, getting them closer to the action than ever before.

In September 2019, Vodafone Ireland signed an extension agreement to be principal sponsor of the Irish Rugby team and communications partner to the Irish Rugby Football Union (IRFU) until 2024. The agreement also saw Vodafone become official sponsor of the IRFU Women’s Interprovincial Championship. The multi-year deal will see Vodafone and the IRFU work together to use both new and existing technology to create events, activations and content that will benefit all rugby fans and Vodafone customers in Ireland.

British & Irish Lions

The British & Irish Lions are one of the most famous teams in the world of rugby. Every four years, the Lions – selected from the national sides of England, Wales, Scotland and Ireland – head to the southern hemisphere to do battle with rugby heavyweights New Zealand, Australia or South Africa.

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About Vodafone UK

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We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

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