Proud to be Lead Partner of The British & Irish Lions™


Discover The Official British & Irish Lions App

Stay in touch with Lions news

Whether you’re supporting the team from home or you’re right there in the stadium, we’ll make sure you’re part of the action through The British & Irish lions app.

Never miss an update - you’ll get all the latest official news, announcements and need-to-know information sent straight to your phone. From starting line-ups to final scores, you’ll stay connected all the way.

Download now on iOS and Android

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8,000 Mile Auto5Graph: World’s first 5G autograph signing

Rugby super fans Rocco Lock, Mark Probert, Mel Dee and Graham Bartlett all met their Lions heroes and shared personal words of encouragement, before the 5G powered robot, being controlled by the Lions players in South Africa, wrote a personal message and signature directly onto their jersey in the world’s first 5G shirt signing.

Using a precision robot, motion control technology and Vodafone’s low latency 5G network, the Lions players signed jerseys live for fans in the UK, from over 8,000 miles away. As the player's stylus makes contact with the tablet in South Africa, a robot arm stationed in London mirrors the player’s hand movements, allowing them to write directly onto the fan’s jersey in real time, while chatting on a video call.

Vodafone PLAYER.Connect, the revolutionary new performance dashboard

Vodafone has announced the launch of PLAYER.Connect, a first-of-its-kind performance dashboard that is being used by The British & Irish Lions throughout the 2021 Castle Lager Lions Series South Africa.

Using cutting edge Vodafone IoT technology, PLAYER.Connect makes player data easy to view and analyse, allowing coaches to make fully informed performance decisions and improve player welfare on and off the pitch.

Get the latest on the Lions

Lions Live, hosted by David ‘Flats’ Flatman, brings together a mixture of Lions legends, current squad players, and key members of the Lions team to discuss life in the Lions Den – the Series so far, build up to match days, behind the scenes content, reactive polls, and much more.

It’s live streamed from the Lions app, Vodafone UK YouTube and Vodafone UK Facebook but also available to view on demand.

Download the Lions app to know when to tune in and to get the full Lions digital experience. 

Watch our 'Dedication' series to get closer to our Ambassadors

Learn the compelling stories behind the players, discover their love for the communities which supported them and find out who helped them on their journey to greatness.

Wearing a Lions jersey takes a lifetime of dedication, hard work and drive. But it’s not a solo effort. Vodafone ambassador Hamish Watson dedicates his jersey to Mr Smith, who played a massive role in his career. You can catch more of our players stories in our 'Dedication' series on our YouTube channel.

Watch the Dedication Lions video

Vodafone partners with The Good, The Bad & The Rugby Podcast

The two brands have co-created a series called ‘Breaking Through’, hosted by Alex Payne and with contributions from James Haskell to drive awareness for LGBTQ+ community within sport.

The series consists of three 20-minute interviews featuring LGBTQ+ guests including young Premiership rugby referee Craig Maxwell-Keys, Levi Davis, the only openly bi-sexual professional rugby union player in the UK, and female English Rugby Union Player and Women’s Rugby World Cup winner Marlie Packer.

Guests will be talking about their own experiences in sport and within the LGBTQ+ community centring around the challenges and obstacles they’ve overcome. Listen to all three episodes now

Play Step & Sprint with the official British & Irish Lions app

Head to the Official British & Irish Lions App for exciting new features

Our Official British & Irish Lions App offers so much more than the latest news, views and discussion about the 2021 team.

If you can't wait for the games to start, create your very own Digital Lion Stickers where you're wearing the Lions kit. Use them in your WhatsApp chats and #UniteThePride.

You can also take your own squad snaps using augmented reality. 'Meet' the Vodafone Lions Ambassadors and place animated versions of the players next to you using AR - a mobile first for sports.

Digital Lions stickers

Create your own Digital Lion and play Step & Sprint

Roar into action with an augmented reality version of yourself as a Lion. Make your dream come true as you try on the new kit and test your side-stepping skills in the ‘Step & Sprint’ mini-game.



Play Step & Sprint with the official British & Irish Lions app

Get to know the Lions Squad

Head to the Lions app to find out more about the 37 players representing The British & Irish Lions in South Africa this summer. Browse the squad player profiles and keep an eye out for more unmissable updates.


See the 2021 squad with the official British & Irish Lions app

Feel connected to The British & Irish Lions

Stay up to date with The British & Irish Lions wherever you are, whatever you’re doing. Our Unlimited data plans give you unlimited data, minutes and texts from just £22 a month*. Worrying about your data allowance will be a thing of the past - plus, you can get the latest news and updates about the Lions without having to hunt for Wi-Fi. It’s the perfect choice for the summer of sport.

Stay connected to the Lions

Lions exclusives from VeryMe Rewards

As lead partner of The British & Irish Lions, we’re proud to bring you a range of rewards and prizes for The Castle Lager Lions Series South Africa 2021™.

Keep checking VeryMe Rewards throughout the Tour to be the first to know about the next exclusive rewards with the Lions.

Terms & Conditions

Representative Examples:

Example Phone Plan Breakdown

Total Cost of Phone 


Upfront Cost 




Total Credit Amount 


Length of Contract 

36 months 

Monthly Phone Plan Cost 



Example Watch Plan Breakdown

Total Cost of Watch 


Upfront Cost 




Total Credit Amount 


Length of Contract 

36 months 

Monthly Phone Plan Cost 



Figures used in the above representative examples (other than the Representative APR) are for illustrative purposes only.

Saving claims verification: see details on the relevant product page.

VAT: All pricing inclusive unless stated otherwise. For prices stated exclusive of VAT, the VAT rate payable is 20%.

5G: You must have a 5G enabled device on the Vodafone 5G network, a Vodafone 5G plan and 5G coverage in the area that you are in. Coverage may be affected by a number of factors. See for details -

Roaming in more destinations than any other UK network: for verification, please see

Gift with Purchase: see details on product page including any additional terms.

Ultimate Flexibility: For verification, see the Ultimate Flexibility details

Pay Monthly

*Monthly price shown plus all out of bundle charges will increase by the Consumer Price Index rate published in January of that year + an additional 3.9%. If you have a Device Plan, this will not affect your monthly Device Plan payments:

Minimum term agreement, credit check and terms apply

Device plan: means a credit agreement for the duration of the plan. A Monthly Airtime Plan (i.e. Xtra Plan) is required with your Device Plan. Device Plans up to 12 months require either a 12 or 24 month Monthly Airtime Plan. Device Plans over 12  months require a 24 month Monthly Airtime Plan. You can pay off your Device Plan early, and if you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly).

Minutes & text: to standard mobiles & landlines (UK: 01, 02, 03) & standard SMS in the UK & our inclusive roaming destination. A 1-minute minimum call charge applies.

Data: a 25GB fair roam policy on all Pay monthly plans, per 30-day period applies in our inclusive roaming destinations.

Unlimited data: available on Unlimited Lite Plan (max download/upload speed of 2Mbps), Unlimited Plan (max download/upload speeds of 10Mbps) & Unlimited Max Plan. Speed may vary by a number of factors.

Roaming: using your home plan to roam in the Republic of Ireland and Isle of Man (Zone A) are included in all of our Pay Monthly plans. For roaming in other destinations, charges will apply depending on which plan you are on. A 25GB roam fair use policy applies per billing month.

Trade-in: to trade in your device, please visit:

Upgrade from month 12: means a) buying new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) paying off the remaining amount on your current Device Plan prior to upgrading. Subject to credit check, eligibility & terms.

Benefits for selected Xtra Plans:

  1. Unlimited Picture Messaging (MMS): within the UK & our inclusive roaming destinations.
  2. Device Care: for the duration of the plan only. Applicable for IOS & Android phone devices. Includes a) health check giving you an indicator of the battery health & b) a valuation service giving you an estimated resell value of the phone. 
  3. 50% off Smartwatch Connectivity : for compatible cellular (not WiFi only) smartwatches. Smartwatch Connectivity Plan (via Vodafone OneNumber) lasts for 30 days & will automatically renew every 30 days unless cancelled. The plan is £7pm reduced to £3.50pm. Discount not applicable to customers on a £5 OneNumber Connectivity or to customers on an existing 24 month watch plan.
  4. Unlimited Data Booster + Inclusive Roaming in 51 European Destinations: 24/12 month Xtra Plans come with 6/3 boosts. Each boost provides unlimited data for 30 days. Inclusive Roaming in 51 European destinations allows you to use your monthly allowance of minutes, text and data to roam at no extra cost in our Zone A and B destinations. A 25GB roam fair use policy applies each billing month. Information and destinations:
  5. Inclusive Roaming in 83 Worldwide Destinations: Roam at no extra cost in 83 destinations worldwide (Zone A, B and C destinations) on selected Xtra Plans. A 25GB roam fair use policy applies each billing month. Information and destinations:

Total Care Warranty: 24 month warranty starts from the date of purchase of a handset from Vodafone either on a Device Plan or outright. Warranty only applies to manufacturer faults. Not applicable with Refurbished Phones. Terms:  Vodafone Total Care Warranty

Battery Refresh: applicable for phone devices purchased either on a Device Plan or purchased outright from Vodafone, with a Vodafone Pay Monthly Plan. Is available for the length of the plan (minimum of 2 years and maximum of 3 years). Battery Refresh is not available for phones that have been cracked, smashed or have water damage (i.e. damage that would not be covered under a manufacturer warranty) and chargeable repairs can be offered. Download the My Vodafone app to access the Battery Refresh Tool. Not applicable for Watch Plans or Refurbished Phones.

Vodafone Together discount: If you have signed up to an eligible Airtime and an eligible Pro Broadband plan, you are eligible for a discount on your Broadband plan. Both services must remain connected to continue to receive the discount. The discount amount will vary depending on what Airtime plan you have. Only selected Airtime plans include unlimited data, texts & minutes. Please see your Home Broadband Charges Guide for more information on discounts.

Home Broadband: For details and terms see

Insurance terms are available here

If you’re a consumer go to Consumer/Insurance/Insurance – Current

  • If you’re a Sole Trader go to Business/Insurance/ Insurance – Current

Smartwatch :  requires a) Vodafone pay monthly airtime plan and b) Connectivity Plan (via Vodafone OneNumber). Lasts for 30 days & will automatically renew every 30 days unless cancelled. Terms apply

For full Pay Monthly terms and conditions, visit our terms and conditions page and select Consumer, then Mobile, followed by Pay Monthly.

Pay As You Go

Unlimited Bundle: An Unlimited Pay as you go Bundle lasts for 30 days. Your bundle will automatically renew every 30 days if you have enough credit. To opt out call 2345. Unlimited minutes and texts: minutes to standard mobiles and landlines (UK: 01, 02, 03) and standard texts (excluding MMS) in the UK and our inclusive roaming destinations. Roaming data is capped at 25GB per 30-day period in our inclusive roaming destinations. 

Pay as you go Bundles (Big Value Bundle): Minutes to standard mobiles and landlines (UK: 01, 02, 03), standard texts and data (excluding entertainment packs and Extras) to use in the UK and our Europe Zone. Last 30 days. Automatically renews every 30 days if you have enough credit. Opt out by calling 2345. For more information on Pay as you go Bundles (also known as Big Value Bundles).

Total Rollover: Any unused allowance from your current Pay as you go Bundle will only rollover from one bundle to the next, for use in the next 30-day period, if your Pay as you go Bundle renews automatically.

For full Pay as you go terms and conditions, visit our terms and conditions page and select Consumer, then Mobile, followed by Pay as you go.



Very Me Awards – (1) VeryMe won A Silver in the Brand Partnership Activation of the Year category and a Gold in the Loyalty Activation of the Year category at the 2020 IPM Awards. For verification: click here. (2) VeryMe helped Vodafone win Best Network for Loyalty and Retention at the Mobile Industry Awards 2020. For verification: click here. (3) Vodafone VeryMe, TMW Unlimited and Mando-Connect won Best Use of CRM at the Loyalty Magazine Awards 2020. For verification: click here.

Unbeatable Reliability: rankings based on the RootMetrics® UK RootScore® Report: H1 2021. Tested with best commercially available smartphones on 4 national mobile networks across all available network types. Your experiences may vary. The RootMetrics award is not an endorsement of Vodafone. Visit for the full report and for more details.


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Finance subject to status and credit checks. 18 +.  Direct debit required. Credit provided by Vodafone Limited, FCA reference Number: 712210, Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN