Annual Price Adjustment


Each year we make adjustments to the amount customers pay each month for their plans so we can continue to invest in our networks, products and services.

How this affects you

Mobile, Mobile Broadband, Smartwatch, OneNumber

If your plan started before 9 December 2020:

  • Your agreement provides for an increase in your monthly bill each April, based on the Retail Price Index (RPI) 
  • We use the RPI figure published by the Office for National Statistics in March and apply the change in April each year, in line with your terms and conditions
  • This also applies to mobile broadband products signed on or after 28 September 2016.

If your plan started from 9 December 2020:

  • Your agreement provides for an increase in your monthly bill each April, based on the Consumer Price Index (CPI) plus 3.9% 
  • We use the CPI figure published by the Office for National Statistics in January and apply the change in April each year, in line with your terms and conditions
  • In the event that the rate of CPI is negative, we’ll only increase your monthly bill by 3.9% in the relevant year
  • The 3.9% reflects the investments we need to make in our network, rising costs of equipment and services from our suppliers.

Home Broadband

 

If your plan started before 2 February 2021:

  • Your agreement provides for an increase in your monthly bill each April, based on the Retail Price Index (RPI)
  • We use the RPI figure published by the Office for National Statistics in March and apply the change in April each year, in line with your terms and conditions
 

If your plan started from 2 February 2021:

  • Your agreement provides for an increase in your monthly bill each April, based on the Consumer Price Index (CPI) plus 3.9%
  • We use the CPI figure published by the Office for National Statistics in January and apply the change in April each year, in line with your terms and conditions
  • In the event that the rate of CPI is negative, we’ll only increase your monthly bill by 3.9% in the relevant year
  • The 3.9% reflects the investments we need to make in our network, rising costs of equipment and services from our suppliers.

At the end of your minimum commitment period:

  • Pricing on all Home Broadband products (including Superfast Xtra, Ultrafast Xtra and Gigafast Xtra) will increase by £3 a month.
  • Your pricing will also be subject to an increase each year in line with the annual Consumer Price Index (CPI) as published in January of that year, plus 3.9%.

April 2021 price rise – what it means for you

Mobile, Mobile Broadband, Smartwatch, OneNumber

If your plan started before 9 December 2020:

Your agreement provides for your monthly cost to go up by 1.4% to reflect the Retail Price Index (RPI) figure published by the Office for National Statistics in March 2021 – as set out in your agreement with us.

How much more will I pay?

Here are some of our current plan costs to give an idea of how much extra you’ll pay.

Current monthly plan  Extra cost
£10.00  £0.14
£20.00 £0.28
£30.00 £0.42
£40.00 £0.56

 

If your plan started from 9 December 2020:

Your agreement provides for your monthly cost to go up by 4.5%. This reflects the UK Consumer Price Index (CPI) at 0.6% (as published in January 2021), plus an additional 3.9% to cover the increasing costs of operating our network – as set out in your agreement with us.

How much more will I pay?

Here are some of our current plan costs to give an idea of how much extra you’ll pay.

Current monthly plan Extra cost
£10.00 £0.45
£20.00 £0.90
£30.00 £1.35
£40.00 £1.80

Home Broadband

 

If your plan started before 2 February 2021:

Your agreement provides for your monthly cost to go up by 1.4% to reflect the Retail Price Index (RPI) figure published by the Office for National Statistics in March 2021 – as set out in your agreement with us.

How much more will I pay?

Here are some of our current plan costs to give an idea of how much extra you’ll pay.

Current monthly plan  Extra cost
£10.00  £0.14
£20.00 £0.28
£30.00 £0.42
£40.00 £0.56

 

If your plan started from 2 February 2021:

Your agreement provides for your monthly cost to go up by 4.5%. This reflects the UK Consumer Price Index (CPI) at 0.6% (as published in January 2021), plus an additional 3.9% to cover the increasing costs of operating our network – as set out in your agreement with us.

How much more will I pay?

Here are some of our current plan costs to give an idea of how much extra you’ll pay.

Current monthly plan Extra cost
£10.00 £0.45
£20.00 £0.90
£30.00 £1.35
£40.00 £1.80

Building our best ever network

Here’s a quick reminder of all the outstanding benefits you get, just for being with us.

The UK’s Best Network as voted by Readers of Trusted Reviews (1)

Thank you, readers of Trusted Reviews. We’ve worked hard to improve our network and keep you connected. You said that we were the best – and we couldn’t be more grateful.

5G in more places (2)

Connect with Vodafone 5G in an amazing 293 places – 100 locations here in the UK and 193 abroad.

VeryMe Rewards

Enjoy offers and free treats built around what you love – available every week through the My Vodafone app.

Support when you need it

If you need help, you don’t need to look far. We’ve made it easy for you to reach us 24/7, either online or through TOBi – our friendly digital assistant – on the My Vodafone app.

Further information

The Consumer Price Index (or CPI) is the government’s measure for whether the cost of goods and services is going up or down. It’s based on price changes over the year across several industries. To find out more, search for “What is CPI ONS”.

The Retail Price Index (RPI) is another measurement of inflation that’s published and used to calculate the cost of living and wage escalation. To find out more, search for “What is RPI ONS”.

You can check your bills via your online Vodafone account or the My Vodafone app. Full instructions can be found here

You’ll be affected if you’re on a Pay monthly contract, you’re a business customer, or you get your home or business broadband from us. If your plan started from 9 December 2020, the following services are subject to the Consumer Price Index (CPI):

  • Pay monthly plans
  • SIM only plans
  • Tablet/Device plans
  • Watch (E.g. Samsung and Apple smartwatch)
  • OneNumber (for smartwatch)
  • Gigacube
  • Data Dongle
  • Mobile WiFi
  • Data only SIMs
  • Home broadband (excluding Extra plans still in contract) – for plans starting from 2 February 2021

The following services won’t be affected by this change. If you don’t see your service on either of these lists, you can get in touch, or call us on 191 (free from Vodafone devices) or 03333 040 191 from any other UK landline or mobile:

  • Insurance
  • Mobile Add-ons (previously called Extras / Xtras)
  • Home Broadband Extra / Xtra plans, as long as you’re still in contract
  • Home phone calling packages
  • Out of plan charges
  • V by Vodafone & Smart tech products

Public sector plans also won’t be affected by the price rise.

Your bill will be affected from April each year.

We understand how important communication is to everyday life, now more than ever, and our key priority is to keep you and all of our customers connected. Annual price rises reflect our investment in upgrading our network and services to support growing demand, ensuring you have the best connection, wherever you are. From bringing you wider and more reliable 4G coverage, to rolling out faster 5G across the UK, we’re investing over £1 billion a year in our network.

The RPI (Retail Price Index) has been the measure traditionally used by government and companies to calculate things such as interest rates and price increases. However, the CPI (consumer price index) is becoming the more popular benchmark, so we migrated to this measure from 9 December 2020 to simplify things for our Mobile customers and from 2 February 2021 for our Home Broadband customers.

For information on annual price adjustments for business customers, please visit our price changes page

On all broadband products (including Superfast Xtra, Ultrafast Xtra and Gigafast Xtra) your monthly bill will increase by £3 a month after your minimum commitment period ends. For further information see our charges guide 

The RPI or CPI+3.9% rates are applied to your monthly fee, before the discount is applied

(1) UK’s Best Network as voted for by Readers of Trusted Reviews – October 2020 – This was awarded based on online votes received by readers of Trusted Reviews. Readers were provided a list of the major UK networks providers to vote on based on their customer sentiments. The category for ‘Best Network Provider’ received 1,007 votes in total and Vodafone received 603 of those votes (59.88%).

(2) 5G in more places - As of 18 January 2021, see vodafone.co.uk/network/5g for coverage and terms.