Vodafone and Android unveil ‘Find It. Fast.’ – an integrated campaign launching on June 1, featuring British TV broadcaster Roman Kemp.
- Capturing the energy of spontaneous summer adventures, the ‘Find It. Fast.’ campaign demonstrates the ease of Android’s Circle to Search function, and the strength of The Nation’s Network.
- This joint campaign marks a milestone in Vodafone and Google’s global partnership, which aims to bring the power of generative AI – via Google Gemini models on Android – to millions of Vodafone customers worldwide.
- Debuting with a 30-second TVC, the campaign will extend across cinema, YouTube, social, online and retail – bringing the experience to life on and off screen.
Vodafone and Android have launched ‘Find it. Fast.’ The spontaneous, summer campaign celebrates Vodafone’s fast, reliable 5G network**, and Android’s Circle to Search – an AI-powered feature that lets you search anything on your phone with a simple gesture.
The campaign creative taps into the energy of summer adventures with friends – and the chaotic charm of the group chats that fuel them. From impromptu road trips to unexpected detours, it embraces the thrill of the unplanned.
At its core, the work highlights how Circle to Search, powered by Vodafone’s fast and reliable network, turns everyday mishaps into moments of connection and discovery.
Vodafone youth brand VOXI launches large language model generative AI chatbot to enhance customer experience
The LLM generative AI chatbot can engage in human-like interactions with customers and handle more sophisticated customer requests.
Central to the campaign is a vibrant 30-second film from Leo Burnett, starring British broadcaster Roman Kemp, which captures the spirit of a shared summer escape.
As Roman heads off on a camping trip with mates – many of which are his real-life friends who were cast in the film – a forgotten essential, tent poles, becomes the perfect moment to illustrate the power of Circle to Search.
With just a circle gesture with his finger, Roman discovers the exact missing equipment he needs in seconds. Throughout the ad, the reliability of Vodafone’s network plays a subtle but crucial role, keeping friends connected, plans on track, and the adventure alive.
After premiering on June 1 during the F1: Spain Race on Sunday at 7pm on Channel 4, the ad will roll out across SVOD, BVOD, cinema and YouTube. A dedicated social media campaign will follow, across platforms including Snapchat, Reddit and TikTok, where we will see Roman Kemp showcasing a variety of helpful use cases with Circle to Search.
I HEART LDN: Vodafone lights up the capital to celebrate being crowned London’s Best Network
Giant ‘beating heart’ installation powered by human connections glows as Londoners make calls, send texts and use data on the Vodafone network.
From sourcing the ingredients and recipe for a dish that friends have seen online, to finding out where that must-have jacket is from, and even learning more about a local establishment, instantly.
In-store, the experience continues with bespoke Circle to Search plinths, brand new experiential tables, and bold window takeovers across 264 Vodafone retail stores nationwide.
Maria Koutsoudakis, Brand Director, Vodafone UK, said: “Our ‘Find It. Fast.’ campaign celebrates the innovation of Circle to Search, and the spontaneous and shared joy of summer. We wanted to showcase the ease and seamlessness of a conversation that goes from chat to photography, to search and solution, thanks to Circle to Search and the power of The Nation’s Network.
“This fast, spontaneous and constantly connected scenario is how many of us stay in touch with our friendship groups today. Our Nation’s Network platform has always been about showcasing what people do on our network every day, and having Roman Kemp and his real friends feature in the film brings a new level of authenticity to our storytelling.”
Vodafone launches ‘The Nation's Network’
Vodafone UK has unveiled its new creative platform, ‘The Nation's Network’, which brings to life Vodafone's role in connecting the nation to the people and things it loves.
Cristian Cussen, Senior Marketing Director, Google UK, said: “The ‘Find It. Fast.’ campaign truly encapsulates the power of our global partnership with Vodafone. We’re bringing the best of Google and our generative AI models on Android, directly to millions of Vodafone customers.
“Circle to Search is one example of how our combined innovations help people connect, discover, and make the most of their summer adventures, fast.”
Mark Elwood, Chief Creative Officer, Leo Burnett UK, said: “We wanted to do more than showcase a new feature, we set out to tell a story everyone recognises: the chaos of summer plans, the charm of group chat logistics, and that moment where tech saves the day.
“It’s fast, funny and human, with Circle to Search stepping in like the most capable mate in the group.”
Stay up to date with the latest news from Vodafone by following us on LinkedIn and Twitter/X, as well as signing up for News Centre website notifications.
-Ends-
Notes to Editors:
* The Nation’s Network: Vodafone – nation’s most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025’s major summer events. See full verification of the substantiation, vodafone.co.uk/network.
** 5G: Must have 5G enabled device on the Vodafone 5G network, a Vodafone 5G plan and 5G coverage in the area that you are in. Coverage may be affected by a number of factors. See for details vodafone.co.uk/network/5g
About Android and Circle To Search
Google’s Android is the world’s most popular mobile operating system, connecting billions of users to the information and experiences they love. With a vast ecosystem of devices and services, Android is at the forefront of mobile innovation, continuously evolving to make everyday life easier and more enjoyable. Circle to Search, currently available on Android devices, is a new way to search anything on your phone without switching apps. With a simple gesture, you can select what you’re curious about in whatever way comes naturally to you — like circling, highlighting, scribbling or tapping — and get more information right where you are.
About Leo Burnett
Leo Burnett UK is a creative agency that specialises in bringing the power of populist creativity to its clients. The agency brings people together from advertising, digital, social, design and brand activation backgrounds, united by a passion for solving problems and building brands that people love. Clients include McDonald’s, Kellogg’s, B&Q, Vodafone and Confused.com. Leo Burnett is part of Publicis Groupe.
www.leoburnett.co.uk • Twitter @LeoBurnettLDN • Instagram @LeoBurnettLDN
CREDS
CAMPAIGN TITLE: Tent Poles
CLIENT: Vodafone & Android
ADVERTISING AGENCY: Leo Burnett
CCO: Mark Elwood
EXECUTIVE CREATIVE DIRECTORS: James Millers, Andrew Long
CREATIVE DIRECTOR: Mark Franklin
COPYWRITER: Sam Bishop & Michael Eichler
ART DIRECTOR: Sam Bishop & Michael Eichler
DESIGNER: Pete Rowse, Ethan Lyton, Jo Miller-Crow
PLANNER: Katie Mulligan
BUSINESS LEAD: Marie-Louise Robinson
ACCOUNT TEAM: Charlotte Elwig, Sophie Keattch, Ellie Glover, Missy Maiklem.
AGENCY PRODUCER: Persephone Witnall
MEDIA BUYING AGENCY: Carat
MEDIA PLANNER: Kate Burrows, Laila Casey-Walsh
PRODUCTION COMPANY: Spindle
DIRECTOR: Greg Hackett
EDITOR: Tim Swaby
PRODUCER: Gareth Crothers
POST-PRODUCTION COMPANY: Harbor
AUDIO POST-PRODUCTION COMPANY: Harbor
