The three players will help promote 'Play Your Way to Wimbledon, powered by Vodafone', the UK’s largest individual mass participation tennis competition.
- Vodafone has teamed up with rising star Jack Draper and multiple Grand Slam winners Alfie Hewett (pictured left) and Gordon Reid (pictured right), to inspire the next generation of tennis players.
- Alfie, Jack and Gordon will help promote Play Your Way to Wimbledon, powered by Vodafone, the UK’s largest individual mass participation tennis competition, to help broaden opportunities for aspiring young tennis players.
- From 2023, Play Your Way to Wimbledon will include the provision of wheelchair tennis categories for the first time.
- Vodafone will also work with Alfie and Gordon to establish how tennis can be made more accessible to mixed-ability players.
Vodafone has announced new partnerships with British stars Jack Draper, Alfie Hewett and Gordon Reid as its new tennis ambassadors. Alfie, Gordon and Jack will work with Vodafone to inspire the next generation of players and help grow grassroots tennis in the UK.
Alfie and Gordon are two of Britain’s greatest ever tennis players, with 39 Grand Slams between them alongside multiple Paralympic silver and bronze medals, as well as a Paralympic gold for Gordon. Jack Draper is one of the fastest rising stars in men’s tennis, with Vodafone fully supporting his push to break the top 100 following an incredible start to 2022 – the first major brand to do so.
Vodafone will work closely with Alfie and Gordon to identify how tennis can be made more accessible to players of mixed ability across the UK and tackle common barriers within the sport. All three players will also be working with Vodafone as part of its broader commitment to support all levels of British tennis and to encourage people of all ages, backgrounds and abilities to pick up a racket.
This will include the relaunched and expanded individual mass participation competition Play Your Way to Wimbledon, powered by Vodafone, which next year will include disability categories for the first time. Formerly known as the Road to Wimbledon, Play Your Way to Wimbledon is delivered in partnership by the LTA, The All England Lawn Tennis & Croquet Club and Vodafone, with over 15,000 playing opportunities this year across the regional qualifiers and national finals, which will take place on Wimbledon’s Aorangi Courts.