Vodafone has announced a new two-year partnership with the Royal Edinburgh Military Tattoo, becoming the event’s exclusive presenting partner within the telecommunications sector.
The partnership marks a significant milestone for Vodafone as it continues to strengthen its presence in Scotland and deepen its relationships with the Ministry of Defence (MOD) and other key stakeholders. As presenting partner, Vodafone will play a central role in one of Scotland’s most iconic cultural events, which brings together military precision, music, and performance from around the world.
Scotland remains an important market for Vodafone as it aims to extend its 5G Standalone coverage across 99% of the population by 2034. The expansion of 5G services is crucial for driving innovation, economic growth, and connectivity in both urban and rural communities, ensuring that Scotland remains at the forefront of digital development.
The collaboration provides a unique platform for Vodafone to showcase its capabilities in secure and resilient communications, supporting the company’s broader ambitions in security-enhanced solutions for business and government. The Tattoo also offers an ideal setting to host clients and partners in a powerful celebration of heritage, innovation, and international collaboration. Additionally, Vodafone is proud to support British Armed Forces, The Ministry of Defence and ex-service personnel who each qualify for an exclusive 25% discount across plans.
