Press Release | 24 Jun 2022

VeryMe Rewards customers can save a latte with 25% off at local coffee shops

Local Blend (powered by Coffee Club) has brewed up the yearlong discount especially for Vodafone customers.

Coffee lovers across the UK looking to support local, independent shops can now enjoy a tasty yearlong 25% discount that Local Blend (powered by Coffee Club) has brewed up especially for Vodafone customers.

So, whether it’s a visit to the café around the corner with the creamiest lattes or the coffee shop near the station with their commute-worthy flat whites, VeryMe Rewards users will be able to enjoy 25% off at a huge range of their nearest and dearest coffee shops. The yearlong discount can be accessed using a new membership, Local Blend, through VeryMe Rewards where customers can enjoy savings on all barista-made drinks.

The Local Blend membership is open to all customers with access to VeryMe Rewards and entitles them to a 12-month Local Blend membership (powered by Coffee Club) giving 25% off barista made drinks at participating cafes and coffee shops. All customers have to do is simply activate their Local Blend membership through VeryMe Rewards, explore the range of coffee shops, and sip their favourite lattes, cappuccinos, mochas and more – for less! Membership must be presented at the time of purchasing to enable the discount.

Billy Keast: Rugby pro tackles coffee and clothing

A winner of this year’s Gain Line Award, sponsored by Vodafone, Billy has been brewing up a successful Cornish business while continuing to play professional rugby.

Vodafone’s VeryMe Rewards launched in November 2018 and over 60 million rewards have been claimed to date. The loyalty programme uses machine learning to tailor and personalise deals to meet individual tastes, with daily rewards including free treats and money off well-known brands. Over time, the app learns what customers like so that they don’t miss out on deals from their favourite brands.

Vodafone customers can access VeryMe Rewards in the My Vodafone app which can be downloaded from the App Store and Google Play store.

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Notes to editors:

Terms and Conditions: Offer ends 19 June 2023 at 23:59. 25% off barista made drinks at participating coffee shops with Local Blend, powered by Coffee Club.

You must tap on the Local Blend reward to search for participating Coffee Shops. Once claimed, membership will be valid for 12 months. See offer at VeryMe Rewards within the My Vodafone app for full terms and conditions.

About Coffee Club

Coffee Club is part of Ello Group’s multi-product proposition and was scoped, developed and built within seven months.  We’ve used our clever in-house tech to reward people with an app-first approach – be it through the Coffee Club app or plugged into your own ecosystem.

Coffee Club offers subscribers a 25% discount on all regular sized barista-made drinks, seven days a week, 365 days a year and helps coffee lovers discover thousands of specialist independent and branded coffee destinations from hidden gems to high street favourites as part of the UK’s largest coffee club.

About Ello Group

Ello Group creates everlasting connections between brands and consumers by providing brands with the tools to give consumers genuinely rewarding acquisition, engagement and loyalty schemes. And in return, brands watch those consumers stick around.

It believes the most impactful programmes are the ones that feel like an extension of a brand, not a partner offer. With its home-grown products (tastecard, Gourmet Society & Coffee Club), expert services, nimble tech and experienced people, it does just that to achieve real commercial results, increasing acquisition and engagement for brands.
Already providing some of the UK’s most recognisable brands with sophisticated propositions (Meerkat Meals and Vue Pass), Ello Group’s capabilities are ever-growing to help more brands deliver incremental commercial revenue and delight consumers.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587