To mark the UN’s 16 Days of Activism against Gender-Based Violence, Nicki Lyons, Vodafone’s UK Director of Corporate Affairs and Sustainability, outlines what Vodafone is doing to support those affected by this issue.
Tackling domestic abuse is an issue close to my heart – and it’s an issue that’s a priority for Vodafone, too.
We have a long history of supporting people affected by domestic abuse, both within our own organisation and in local communities. But continuing to raise awareness is vital.
As Christmas approaches, we know that unfortunately rates of domestic violence and abuse increase around this time. Research also shows a similar disturbing spike in incidences whenever the England football team plays.
And the cost-of-living crisis is likely to exacerbate the situation for many: domestic abuse is three times more likely to occur when family couples are experiencing financial stress.
So it’s critically important we all consider what action we can take, now.
Vodafone’s charities.connected programme, launched in 2021, gives every UK registered charity the opportunity to apply for free connectivity to improve its digital capability or to help the individuals and families it supports to get online.
To date, the initiative has helped more than 1,900 organisations across a range of social causes, including domestic abuse, homelessness, digital exclusion, and war refugees. So far, nearly 60 domestic abuse charities have received 10,000 SIMs via the programme.