Vodafone Reinvent 2021 | 15 Jun 2021

Vodafone launches EVO – its best-ever smartphone plan, with unique combination of flexible contract lengths, trade-in, and early upgrade option

EVO is a unique combination of device financing, trade-in and early upgrades.

  • Vodafone unveils EVO, the flexible mobile offering that makes the latest smartphones easier to afford than ever before.
  • EVO is the unique combination of device financing, trade-in and early upgrades.
  • A combination of flexible contract lengths (up to 36 months), market-leading trade-in and reassurance of upgrading any time from 12 months sets a new benchmark in customer flexibility.
  • New phone and airtime plans packed with benefits, including free roaming in 81 destinations, Unlimited Data Booster, unlimited picture messaging, Battery Refresh and weekly VeryMe Rewards, give customers great value.
  • Access to the UK’s best network, more than 400 stores across the country, and the MyVodafone app for 24/7 service, means no compromises on quality for customers.
  • EVO combines with Pro Broadband to make the best value converged offering, Vodafone Together – as of today, for every existing and new Vodafone Together customer, Vodafone will connect a person living in digital poverty.

Vodafone has unveiled its latest mobile offering, setting a new benchmark in flexibility and value for customers.

EVO puts customers in control of how they pay for their new smartphone, giving them the flexibility to decide how much they want to pay upfront for their new device, and over how long they want to pay it off – from 12 to 36 months at 0% APR. This is coupled with a guaranteed instant saving if they choose to trade in their device, and the reassurance of flexible early upgrades from 12 months. EVO also includes Vodafone’s Unlimited Data Booster, Battery Refresh for up to three years, and a two-year total care warranty.

Vodafone is the only network to give customers an instant guaranteed saving on their new plan when they trade in their old smartphone, thanks to its Trade-in Tool, accessed via the My Vodafone app.

EVO also comes with Vodafone’s flexible upgrades, so customers aren’t tied to their device for the full length of their contract, and after 12 months they can trade in to use the value of their current device to help pay it off.

Vodafone is also giving the flexibility of unlimited data to even more customers with its Unlimited Data Booster. With this new feature, unique to Vodafone, customers can activate free unlimited data for a 30-day period, up to six times, on selected plans.

We’re putting the customer in charge – we’re giving them unbeatable flexibility and value

(Max Taylor, Consumer Director)

EVO has been built to address customers’ concerns as they make what is an increasingly important and high-value buying decision. EVO presents a major shift for Vodafone customers – following the launch, all smartphones will be sold this way, ensuring customers are always getting the best possible value and flexibility from Vodafone. EVO is set to launch this month for all new and upgrading Vodafone customers.

Max Taylor, Consumer Director, said: “In 2019, we shook up the market with 5G at no extra cost and Unlimited data plans. Now we’re changing the market again. With budgets squeezed for so many people, we’re launching a completely new way of buying a smartphone focused on ensuring our customers are in control and getting the best possible value.

“New Vodafone EVO allows customers to get the smartphone they want at the price they choose. We are setting a new benchmark for flexibility, combining the benefits of device contracts of up to three years, a market-leading trade-in service and the option to upgrade from one year.

“We’re putting the customer in charge – we’re giving them unbeatable flexibility and value, but making sure they don’t have to compromise on quality, with a great network, a great loyalty programme, and great service.”

As well as providing great value, EVO is packed full of added and unique benefits on selected plans that our customers can take advantage of, including:

  • Battery Refresh – exclusively with Vodafone, EVO customers will not have to worry about a tired battery because we’ll replace it at no extra cost, helping customers keep that new phone feeling for longer. Every phone comes with Battery Refresh included, and customers will be covered for the length of their device plan – that’s up to 36 months.
  • Total Care Warranty – Vodafone is the only network to cover customers with a two-year warranty on all new devices against any manufacturer faults and repairs, for that extra peace of mind. That even includes Apple devices – one year longer than the manufacturer warranty.
  • Unlimited Data Booster – only Vodafone gives customers the choice of unlimited data every month, or unlimited data just when they need it. With our unique Unlimited Data Booster, customers who don’t already have unlimited data in their plan can boost themselves up to unlimited data for 30 days, up to six times at any point in their contract. This is perfect for those customers who need a data boost for those extra special occasions – including staycations or watching their favourite sporting events on the go.
  • Unlimited picture messaging – unexpected MMS charges are a thing of the past, with unlimited picture messaging included in all plans at no extra cost.
  • Entertainment – customers can enjoy the entertainment they love, straight to their mobile for the length of their plan, with a fantastic choice of Amazon Prime, Spotify Premium or YouTube Premium.
  • VeryMe – the award-winning loyalty programme built around what our customers love, with weekly treats and giveaways that change to match their interests. Plus, with Vodafone, customers can choose to gift their rewards to family or friends – even if they’re on a different network.
  • Roaming in 81 destinations – customers on selected unlimited data plans can use their plan abroad, when the time is right, at no extra cost in 81 worldwide destinations – that’s more destinations than other UK networks.
  • 5G at no extra cost – on the UK’s best network, as voted by readers of Trusted Reviews.
  • 5G Roaming – Vodafone offers 5G roaming, and 5G coverage in more places across Europe than any other network.
  • Those who want a smartphone and smartwatch can save even more – Vodafone EVO is the perfect destination for watch lovers who can enjoy the same great flexibility to get the watch they want at the price they choose, with an additional built-in saving of £3.50 on ‘One Number’ smartwatch connectivity. This means customers can leave their phone at home and still stay connected from their wrist on Vodafone’s award-winning network.

In March this year, Vodafone launched Pro Broadband, offering 4G back-up, Super WiFi, access to Vodafone’s WiFi Xperts team of engineers for problem-solving, free anti-virus and parental control software, and the Faster Fibre Promise, so you know you’ll be upgraded to full FTTP broadband as soon as it’s available on your street.

Together, Pro and EVO make up Vodafone Together. All customers who have a Pro plan and an EVO plan will benefit from the Vodafone Together discount of up to £3 per month.

And for every new and existing Vodafone Together customer, Vodafone will provide a person in need with a SIM card, loaded with 20GB of data plus free calls and texts each month for up to a year. To ensure the connectivity reaches those who need it most, the SIMs will be distributed through the Trussell Trust’s UK network of food bank centres.

The pledge to connect one million people is the next step in the company’s long-term commitment to tackle digital exclusion. The commitment was launched today by Vodafone’s new UK CEO, Ahmed Essam, as part of a new company strategy that puts purpose at the heart of the business. This, includes a focus on reducing its carbon impact, helping small businesses and giving consumers the best possible flexibility and value with EVO.

Speaking at Vodafone’s Reinvent conference, Ahmed said: “We are building a digital future for everyone – a future that’s sustainable, inclusive, and fair.”

British & Irish Lions, England and Saracens Rugby Union star Maro Itoje will be partnering with Vodafone over the next three years to continue to raise awareness of the digital divide and what can be done to tackle it.

“I’m extremely proud to be the ambassador for this great new Vodafone initiative, helping give connectivity to many people in desperate need and raising awareness of this huge issue in our society,” said Maro. He continues, “Vodafone’s work during the pandemic stood it apart – and it is fantastic to see this work continuing with a long-term commitment to make this change for good and fix digital poverty together.”


Notes to editors:

  • Vodafone EVO lets you select a Monthly Device Plan Credit Agreement (over 12 – 36 months) with a monthly Airtime Plan. The device price will be the same whatever you choose. Device Plans up to 12 months can have a 12 or 24-month Airtime Plan. Device Plans over 12 months need a 24-month Airtime Plan. You can pay off your Device Plan at any time without charge. You can then keep your Airtime Plan or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your monthly Device Plan (either in full or monthly).
  • Flexible Upgrades: means upgrading from month 12 of your Airtime plan and a) buying new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) continuing to pay your current Device Plan. Maximum of 2 Device Plans per SIM at any one time. Subject to credit check, eligibility & terms.
  • Flexibility to Trade In: you must use Vodafone’s Trade-in tool, your eligible device must be in good working condition and pass the Trade-In checks. A list of eligible devices and terms apply.
  • UK’s Best Network as voted for by readers of Trusted Reviews (October 2020): this award was based on online votes by readers of Trusted Reviews. Readers were provided a list of the major UK network providers to vote on, based on their customer sentiments. The category for ‘Best Network Provider’ received 1,007 votes in total and Vodafone received 603 of those votes (59.88%).
  • EVO does not include the Neo smart kids watch.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit: www.vodafone.co.uk.

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