Listen to podcasts offline and on the move with Spotify Premium, free for up to 24 months, when signing up for one of Vodafone’s entertainment plans.
- New research from Vodafone, in partnership with Spotify, reveals that the UK loves a laugh – with comedy being Brits’ most favoured genre of podcast.
- Entertainment, sport, and true crime follow comedy in the top spots, while Scotland takes the lead for having the most political podcast fans.
- Almost a third of respondents (31%) listen to podcasts every day, while four-in-10 (38%) listen most days a week.
- Over a third of respondents (40%) admitted to listening to more podcasts than they did before the pandemic thanks to streaming services and mobile devices.
- Fans can listen to podcasts offline and on the move with Spotify Premium, free for up to 24 months, when signing up for one of Vodafone’s entertainment plans.
New research from Vodafone has revealed that we are a country of podcast lovers, with 69% of UK respondents saying they listen to podcasts at least once or twice a week. The Peter Crouch Podcast, Newscast and Parenting Hell rated among some of the most popular podcasts in the study.
Vodafone’s findings also hinted that the nation was in need of a light-hearted listen following two years of pandemic doom and gloom with comedy taking the top spot (30%), while entertainment (25%), sport (23%) and true crime (19%) followed. Notably, drama was identified as the least popular podcast genre (12%).
Scotland took the crown for having the most political podcast fans (24%). Yorkshire and the Humber was revealed as the most sports-mad region of the UK with more than a quarter (28%) of podcast lovers listening to sport-related content. While the South East cited comedy podcasts as their most favoured genre (38%).
Elsewhere, the Welsh were identified as most likely to favour podcasts about personal development (23%), Northern Ireland took the lead when it comes to true crime (29%), and South West residents are most likely to listen to shows on health and fitness (21%).