Press Release | 06 May 2025

London’s Best Network: Vodafone launches free 7-day eSIM network trial

New customers can experience London’s Best Network for free, without changing their number, and with no strings attached.

  • The trial is available to non-Vodafone mobile customers in the capital, who can enjoy 50GB data, 500 minutes and 500 texts on London’s Best Network** for seven days, without changing their number, by simply scanning a QR code or visiting the Vodafone website.
  • Vodafone intends to expand the trial across various cities in 2025 and will also offer it at events throughout the summer, including Glastonbury Festival and Boardmasters Festival.
  • In February 2025, Vodafone was crowned London’s Best Network by NET CHECK*** for the second year running.

In a European first*, Vodafone has become the first mobile network operator to offer mobile customers on other networks the opportunity to participate in a free 7-day network trial in a major city.

With no commitments or strings attached, Vodafone invites users to experience London’s Best Network** for 7-days completely free with 50GB of data, 500 minutes and 500 texts included.

To take advantage of the trial, non-Vodafone mobile customers must simply scan a QR code (which can be found across London) or visit the Vodafone website to sign up online, with the eSIM being installed via the My Vodafone app. All they need to try the network for free is an eSIM-compatible smartphone.

I HEART LDN: Vodafone lights up the capital to celebrate being crowned London’s Best Network

Giant ‘beating heart’ installation powered by human connections glows as Londoners make calls, send texts and use data on the Vodafone network.

Customers can join the network trial without changing their existing number or swapping their SIM card. This means customers can use Vodafone’s award-winning network for their data connection and still enjoy their favourite social media and messaging apps as normal, while also making and receiving calls or texts on their existing number. They can simply switch between Vodafone’s network and their current provider easily through their device settings.

Rob Winterschladen, Consumer Director, Vodafone UK, said: “As London’s Best Network, we pride ourselves on connecting this great city to the people and things they love. We know how important it is for people to stay connected, so they can work on the move, stream their favourite TV show or movie, or simply contact friends and family.

With no strings attached, customers of any network have a chance to join our trial for seven days, completely free of charge. So, if they’re experiencing issues with their current provider or just fancy trying London’s Best Network, then now is the perfect time.”

Vodafone prides itself on delivering the best network experience for businesses and customers at some of the UK’s most memorable events throughout the year. As such, Vodafone is planning on rolling this trial out across different cities in 2025.

Where to find Vodafone 4G, 5G & WiFi on the London Underground

The Tube and the Elizabeth line have stations, platforms and tunnels that are deep underground the capital, but you can still stay connected using Vodafone’s network.

The company will also bring the trial back to some of the UK’s most loved festivals, such as Glastonbury Festival and Boardmasters Festival, giving everyone attending the opportunity to experience Vodafone’s award-winning connectivity.

Vodafone has a long heritage in serving the nation since the very first mobile phone call was made via its network in 1984. Today, it offers coverage to 99% of UK households and is the network of choice for 82% of the country’s emergency services.

Vodafone believes everyone should have access to connectivity and the opportunities it provides. Through its everyone.connected campaign, which provides SIM cards, devices and digital skills to those most in need, Vodafone has donated more than 300,000 SIMs since the start of 2021.

Join the seven-day network trial in London.

Stay up to date with the latest news from Vodafone by following us on LinkedIn and Twitter/X, as well as signing up for News Centre website notifications.

-Ends-

Notes to Editors

*European first claim:

The Nation’s Network: Vodafone – nation’s most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025’s major summer events. See full verification of the substantiation.

** London’s Best Mobile Network: Based on the NET CHECK 2024 measurement report of the objective benchmark of mobile networks performance in Greater London. Tested with latest commercially available equipment on four mobile networks, in October/November 2024. The NET CHECK trademark is used under license and with permission. Verification of claims.

Vodafone 7-day network trial: 500 Minutes to standard mobiles & landlines, 500 texts & 50GB data in UK only, for 7 days only, from order completion. One trial per customer. Device must be geo-located in London with eSIM capability. Until supplies last. Terms.

*** Vodafone was named London’s Best Network on the basis of NET CHECK’s 2024 measurement report of objective mobile network performance in Greater London. This test used the latest commercially available equipment to test the performance of four mobile networks in October/November 2024. Vodafone’s network was tested in a range of voice and data service categories including accessibility, reliability, speech quality and speed tests using customer applications such as browsing of popular web pages, video streaming and more. NET CHECK revealed that Vodafone ranked first, ahead of other UK mobile providers in combined voice and data services, and first in data services specifically.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

For more information about Vodafone UK, please visit: www.vodafone.co.uk.

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693

Email: ukmediarelations@vodafone.com

Twitter: @VodafoneUKNews

Website: https://vodafone.co.uk/newscentre/

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587