Press Release | 29 Jun 2023

Vodafone reveals data demand skyrockets at Glastonbury 2023

Vodafone, Glastonbury’s Official Connectivity Partner, has revealed that 169 terabytes of data was consumed by data-hungry Festival-goers – the most Vodafone data ever used at Glastonbury Festival and an incredible 99% more than 2022.

  • Data stats show that a whopping 450 gigabytes of data was uploaded during Elton John’s incredible headline performance.
  • A huge 20 terabytes of data was used by Festival-goers at the Pyramid Stage.
  • Mote than 208,000 Glastonbury fans downloaded the Official Glastonbury app, powered by Vodafone.

Vodafone, Glastonbury’s Official Connectivity Partner, has revealed that a staggering 169 terabytes of data was consumed during the Festival, the equivalent of downloading the Rocket Man film in HD 400 times an hour for the whole Festival. This is 99% more than in 2022, and the most Vodafone data ever used at Glastonbury Festival.

With more than 200,000 people in attendance, Vodafone’s reliable award-winning network* was boosted to its highest capacity ever with nine masts placed around Worthy Farm.

Almost 2,500 SIMs were given to consumers, emergency services, bar operators, charities and Glastonbury’s core operations and accessibility teams, so even more people could benefit from Vodafone’s network.

Data upload figures show a whopping 450 gigabytes of data was uploaded during Elton John’s Sunday headline performance, which was watched by an enormous crowd at the Pyramid stage. Vodafone’s figures show that, over the course of the five-day event, 20 terabytes of data was consumed at the Festival’s busiest stage. Fans enjoyed uploading videos and pictures to social media without the network issues often associated with busy places.

The Glastonbury app powered by Vodafone was downloaded 208,000 times, with more than 130,729 people using the ‘My Line-Up’ feature, so Festival-goers had the latest artist information at their fingertips.

10,500 power banks were sold through the Battery Exchange scheme. With Vodafone donating a pre-loaded SIM card to local charities in Somerset for every pack purchased, Festival-goers were able to give back to the community.

Airports, tents and the Tube: Vodafone signal has you covered

Vodafone’s ongoing network improvement programme yields stronger signal, faster speeds and greater capacity for visitors and locals alike at holiday destinations across the UK.

Max Taylor, Vodafone’s UK Chief Commercial Officer, said: “We are incredibly proud of our network team who boosted the network to its highest ever capacity in our first year as Official Connectivity Partner to Glastonbury.

“We wanted to make sure that as many fans as possible could benefit from our reliable, award winning network on site and we over-delivered on this promise.

“We can’t wait to bring even bigger and better things to Glastonbury next year.” 

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Notes to editors

*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587