Press Release | 24 Feb 2021

Say hello to Neo – Vodafone’s new smart watch for kids

A smart watch for little characters is now available from Vodafone and Disney.

Neo, the new smart watch for kids, is the latest product to join the ‘Designed & Connected’ by Vodafone range and is available to buy now.

Created in collaboration with Disney, Neo combines fun and functionality to ensure parents can stay connected with their children, while also giving them a sense of independence – all for just £99 (plus a monthly connectivity subscription fee, starting from £7).

The first 10,000 customers to purchase the device before 31 March 2021 will also receive a £20 Disney eGift voucher.

Through Disney characters and content, kids can personalise their Neo experience by choosing their own ‘sidekick’ who comes to life in the watch. ‘Sidekicks’ will spring to life through the day to make activities fun and play sound effects when they move.

They are based on selection of familiar characters, including Minnie Mouse, Elsa, Buzz Lightyear, Darth Vader and The Child from the recently launched and highly successful Disney+ series, The MandalorianTM [1]. Kids can switch to another character whenever they like, with a full theme takeover to match each character. The watch will automatically update over time, with additional characters and experiences at no extra charge.

Creative fun

Neo is packed full of features to empower children to learn and play. The camera on Neo means kids can get creative with their own photos and videos then send these to their parents, or other trusted contacts that their parents have approved in the app.[2]

Neo is simple to use for parents too.  They can stay in touch with calls, chats and emojis, and can check Neo’s location in real time through the app on their smartphone – keeping parents and children connected while they are apart.

illustrative photo of the Neo smartwatch and the Vodafone Smart App
Parents can stay in control of their child’s usage of the Neo smartwatch through the Vodafone Smart App.

The activity tracker monitors step count, sets goals and gives kids incentives such as trophies and other encouragements from their chosen sidekick, while the integrated calendar allows parents to plan and create events for the day ahead, as well as set reminders for their children.

Shortly after launch, features such as 30-second voice messages and the option to frame photos with Disney characters will also be added to Neo. Over time, more features and new Disney characters will be added to the watch for no extra charge, and kids can swap to a different character at any time.

Built for every adventure, Neo is durable, waterproof (IP68 rated), has an ergonomic angled strap, shows the time, date, weather and also comes in two colour options – Mint and Ocean. For further information please visit the Vodafone Smart Tech website.

Notes to Editors:

Please note – all communication between approved contacts only. Approved contacts may also be able to set controls over the device (depending on permission level). IP68 is based on IEC 60529 test conditions for submersion in up to 10 metres of freshwater for up to 30 minutes. The watch is not designed for swimming, diving, or prolonged submersion in water. One day battery estimate is based on normal usage. Smart SIM works in over 100 countries. App controlled features and accuracy of location subject to Vodafone network coverage and GPS signal. Connectivity subscription required and Terms apply. See FAQs for more info.

  1. Intellectual Property Notice: © Disney. © Disney/Pixar. © & ™ Lucasfilm Ltd. © 2020 MARVEL.
  2. Sending pictures and voice notes will be an added feature post launch.


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Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

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