Press Release | 09 Aug 2022

Vodafone supports homeless charities with free SIMs through charities.connected initiative and calls on others to apply

The 50,000 free SIMs will help those facing homelessness connect with vital help and services.

Vodafone has pledged to provide more than 50,000 free SIMs, worth a total of £4.5m, to homelessness charities across the UK through its charities.connected initiative.

Vodafone’s partner, youth homelessness charity LandAid, will raise awareness within its wide network of the availability of mobile connectivity, which doesn’t require a name or address. The SIMs include free data, unlimited texts and UK calls. From national charities, such as Centrepoint, to local community charities, the 50,000 free SIMs will help those facing homelessness connect with vital help and services.

LandAid brings together businesses and individuals from across the property industry to help young people facing homelessness. With 122,000 young people approaching their local council for housing support last year alone, the demand has never been higher. The last few years have highlighted the vital need for digital connectivity on both a personal and professional level. Free mobile data can help improve young people’s wellbeing, education, and future job prospects.

LandAid and Vodafone have committed to jointly raise awareness of the ways digital exclusion can impact young people experiencing homelessness and, through their networks of charity partners, provide free connectivity where it’s needed most.

Vodafone’s charities.connected programme launched in 2021 and gives every UK registered charity the opportunity to apply for free connectivity to improve its digital capability or help the individuals and families it supports to get online. To date, the initiative has supported over 1,800 organisations across a range of social causes, including refugees, domestic abuse, homelessness, healthcare and learning disabilities.

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Ahmed Essam, UK CEO, Vodafone, said: “I’m pleased we are supporting homelessness charities across the UK by providing free connectivity that doesn’t require a name or address. Being connected is vital to access support services and stay in touch with friends and family. Now more than ever, it’s important that we help those who are digitally excluded. We call on all registered charities to apply for free connectivity so we can help as many people as possible.”

Paul Morrish, CEO, LandAid said: “We are excited to have partnered with Vodafone on this important campaign. The last couple of years have seen the world being catapulted into a new digital age. And we show no signs of going back. At LandAid, we saw first-hand the devastating effects that lack of connectivity had on many of the young people we support who were experiencing homelessness throughout the pandemic.

“Loneliness was rife and the ability to work and continue with training opportunities stalled. These SIM cards will enable thousands of young people across the UK to maintain vital personal and professional relationships at a time when digital connectivity is more important than ever.”

Ed Tytherleigh, Director of Support and Housing, Centrepoint said: “Centrepoint is delighted to be part of this initiative, led by Vodafone in partnership with LandAid. The anonymous SIMs, with no requirement for an address or payment details, will enable us to provide free data to 2,000 young people who are homeless or currently at risk of homelessness, keeping them connected and allowing them to access a variety of training, benefits, and employment opportunities.

“When the cost-of-living crisis is affecting all the young people we work with in different ways, this will make an enormous difference to their welfare”.

Vodafone has committed to connect one million people living in digital exclusion by the end of 2022. It has already provided 500,000 free SIMs through partners including the Trussell Trust, Barnardo’s and Good Things Foundation, as well as through its charities.connected programme. Any UK registered charity can apply for free connectivity.

To find out more, search Vodafone everyone connected.

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Notes to editors


UK registered charities can apply for the free connectivity. Once an application has been submitted, we aim to respond to confirm whether they have been successful within 30 days. The SIM cards include 20GB data, plus free calls and texts every month for six months.


LandAid is the property industry charity, working to end youth homelessness in the UK. We bring the property industry together to support charities delivering life-changing services for young people who are or have been homeless, or who are at risk of homelessness in the future. Through a unique network of corporate partners, we invest funding and expertise where we can achieve lasting impact.

For further information about LandAid, please contact Tim Hudson, Head of Communications & Engagement:


Centrepoint provides accommodation and support to homeless people aged 16-25. It operates in London, Manchester, Yorkshire and the North East and through partnerships all over the UK. It aims to end youth homelessness by 2037.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

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