Press Release | 16 Jan 2023

Vodafone and Currys agree extension of exclusive multi-year partnership

The new extension is built on a long-standing partnership and will see Vodafone continue as the exclusive mobile network partner for Currys.

  • Vodafone and Currys have announced a new multi-year partnership following many years of successful trading.
  • The new agreement will see Vodafone continue as the exclusive mobile network partner for Currys.
  • The continued partnership will see Vodafone and Currys aim to grow their market space beyond mobile, into home broadband and the growing range of connected devices for around the home.

Vodafone and Currys have announced the signing of a new deal, extending their exclusive multi-year partnership, with a renewed focus on growing beyond mobile to include home broadband and the ever-expanding range of connected devices for around the home. For customers wanting an in-person service, this collaboration will also focus on continuing to successfully drive customer experience improvements, innovation, and loyalty.

The new deal builds on years of successful collaboration and will see Vodafone remain as the exclusive mobile network partner (MNO) with Currys. As the largest omnichannel retailer of technology products and services in the UK, this deal will support Currys’ mobile, SIM-only and broadband transformation.

It isn’t just ambitious growth plans that align Currys and Vodafone. There is a common goal of closing the digital divide and raising awareness of the issue in the UK through Vodafone’s everyone.connected campaign and Currys’ work with the Digital Poverty Alliance.

Vodafone network improvements check out at 10 shopping centres

Vodafone network improvements, both 5G and 4G, are being rolled out in shopping centres across the UK.

Currys’ customers will benefit from fantastic deals with Vodafone as well as access to Vodafone’s reliable, award-winning network that has 5G in more places across Europe than any other operator.** With nearly 300 stores across the UK and close to 15,000 colleagues, this new deal will see countless customers stand to benefit from expert advice on mobile plans, SIM-only deals, home broadband, mobile broadband, as well as access to a market-leading range of top branded mobile handsets and accessories.

Max Taylor, Vodafone’s UK Chief Commercial Officer, said: “I am delighted to announce the multi-year extension of our unique, exclusive and successful partnership with Currys. Ensuring as many customers as possible get the choice of the UK’s reliable award-winning network. Together, we will now expand the partnership to cover home broadband and other connected categories.”

Ed Connolly, Chief Commercial Officer for Currys, commented: “Signing a multi-year extension to our Vodafone deal underlines the strength of our long-term partnership and our shared commitment to providing customers with quality, flexibility and value across mobile and other connected devices. This agreement will allow Currys’ customers to continue using Vodafone’s reliable, award-winning coverage in the UK, as well as providing them with access to the most expansive 5G network across Europe. Our mobile offering is working for our customers, and it’s working for us. ”

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Notes to editors

*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.

**As of March 2022, we have 5G in 380 locations across Europe – 141 in the UK and 239 across Germany, Spain, Italy and Ireland. Our 4G network coverage currently reaches over 99% of the UK population.

About Currys plc

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 832 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us. In the UK&I we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing 30,000 capable and committed colleagues.

Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s operations are supported by a sourcing office in Hong Kong, state-of-the-art repair facilities and an extensive distribution network, enabling fast and efficient delivery to stores and homes.

Our vision, we help everyone enjoy amazing technology, has a powerful social purpose at its heart. We believe in the power of technology to improve lives, help people stay connected, productive, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.

We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we will achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.

Visit for more information.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


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