Press Release | 07 Sep 2021

Vodafone helps pet owners find their furry friends with new Curve pet tracker pack

Vodafone has introduced a new pet tracker pack to its IoT range, comprising Curve, the smart GPS tracker and a new pet tracker clip.

  • New pet tracker pack expands award-winning Curve smart GPS tracker range – comprising Curve, the smart GPS tracker and a new pet tracker clip.
  • Curve tracker uses Vodafone connectivity to help owners track their pets via the Vodafone Smart App.
  • An adjustable pet tracker clip attaches Curve securely and comfortably to collars and harnesses for the ultimate pet tracking solution.
  • Owners can create personalised alerts, save their favourite walks and get directions to a pet’s location using the Vodafone Smart App.
  • New app features – available for all Curve users – include ‘Pet Walks’ as well as ‘Pet Profile’, which logs information like breed and characteristics.

The new pack, available now for £36 (connection fee starts from £3 a month on a 24-month contract), allows owners to attach the Curve tracker securely to their pet’s collar or harness so they can track them in real time using the Vodafone Smart App.

With the Curve tracker, owners can keep tabs on their pets, receive personalised alerts and store details of their favourite walks. Designed for the most adventurous of pets, the device is durable, compact and waterproof – with up to seven days’ battery life.

The pet tracker pack also includes a specially designed pet tracker clip with different sized adaptors to get the most comfortable and secure fit, creating the ultimate pet GPS tracker. Existing Curve customers also have the option to add the pet tracker clip to their current device for just £12.

V-Pet (Dove) - A small pet tracker with a clip on a collar.

Credits: Vodafone

Credits: Vodafone
The V-Pet – here in Dove colour – clips securely on to your pet’s collar

Using the built-in Vodafone Smart SIM, Curve uses Vodafone’s network to track pets’ adventures and provide real-time updates through the Vodafone Smart App. Curve combines GPS, Bluetooth, Wi-Fi and cellular connectivity technologies to keep tabs on pets on or off the lead, even at a distance.

Within the Vodafone Smart App, Curve users can access two new pet features – Pet Walks, which logs past walks and their distances, and Pet Profiles, which stores information such as breed and characteristics. Existing Curve users can enjoy these features at no extra cost.

For added reassurance pet owners can use existing features to create zones in the app, like ‘Park’ or ‘Home’, so that when a pet enters or leaves these zones owners receive an alert on their phone. Users can also invite other family members and dog walkers to track their pet through the app.

The pet tracker pack is the latest extension of Curve, the smart GPS tracker, which has received five awards since launching in 2020, and forms part of Vodafone’s Designed & Connected range, which includes the Curve Bike light and GPS tracker and Neo, the smart kids watch developed in collaboration with Disney. Curve was most recently awarded Best Connected Consumer Device at the annual Global Mobile Awards at Mobile World Congress Barcelona 2021.

Max Taylor, Consumer Director, Vodafone UK, said: “With pet ownership rocketing over the past year, it’s more important than ever to feel confident that your pet is kept safe. With the new Curve Pet Tracker you can keep track of your pet wherever they are.

“We’re continually developing our smart technology range, and hope this latest addition brings some added peace of mind for our customer’s pets.”

 Curve Pet tracker pack includes: Curve, the smart GPS tracker + Pet tracker clip:

  • GPS tracking – follow your pet in real time via the Vodafone Smart App.
  • Securely and comfortably attach the Curve to your pet’s collar and harness with the Pet tracker clip which includes three adaptors for the perfect fit.
  • Personalised alerts and Zones – create Zones in the app and know if your pet enters or leaves them.
  • New pet features – Pet Walks, save walks you take and see the distance travelled and Pet Profile to store important information like breed and characteristics.
  • Pet-proof and waterproof IP67 – the durable design suits the most adventurous of pets.
  • Unlimited tracking with Vodafone Smart SIM – Curve uses four different tracking technologies – GPS, WiFi, Cellular and Bluetooth to pinpoint location. Unlike Bluetooth-only trackers that have limited range, Curve has unlimited tracking and could be far away from your phone and still send updates. Works with iOS and Android.
  • Location history – see your pet’s favourite spots.
  • Multi-user – invite family members and dog walkers to track your pet in the app.
  • Up to seven days battery life (usage dependent).
  • Available in two colours: Dove and Slate.

App features are included for all new and existing Curve customers as part of their experience and are not exclusive to the pet tracker pack. The pet tracker clip is available as part of the Pet tracker pack and is also sold separately.

Curve Smart GPS Tracker battery life and features dependent on tracking mode. For land-based tracking only. Zone notification frequency dependent on tracking mode. Not to be used to track people. Connectivity subscription required and Terms apply. Subject to Vodafone network coverage and GPS signal. See FAQs for more info.

Pet tracker pack – £36

Pet tracker clip (sold separately for existing Curve customers) – £12

Subscription fee from £3 a month on a 24-month contract.

Discover more here

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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