Press Release | 02 Mar 2023

Vodafone and Glastonbury announce landmark new partnership

Vodafone’s award winning network will keep Festival-goers at the iconic event connected.

  • Vodafone announces a new multi-year festival partnership with Glastonbury as Official Connectivity Partner
  • From 2023 onwards, Vodafone will deliver more network capacity to Worthy Farm than ever before
  • Vodafone’s reliable, award-winning network* will keep friends and family connected whether they are enjoying the festival on site or on their sofas
  • Throughout the partnership Vodafone will use cutting-edge technology to deliver innovative experiences
  • Vodafone customers will gain access to tickets to the sold-out Festival via its VeryMe Rewards programme, as well as exclusive promotions and experiences on-site
  • The partnership will see the launch of a brand-new Official Glastonbury Festival app, presented by Vodafone, with a host of new features

Vodafone has today announced a landmark multi-year partnership with Glastonbury, the largest greenfield music and performing arts festival in the world. The deal adds a legendary name to Vodafone’s growing partnership portfolio.

As Official Connectivity Partner, Vodafone has exclusive rights to the Festival and throughout the partnership will use its network to deliver innovative experiences using cutting-edge technology.

Demand for Vodafone data doubles at Wimbledon Championships and BST Hyde Park

Vodafone’s reliable network delivered consistently fast speeds at both summer events despite a doubling of mobile data use compared to 2019, while 5G usage at Wimbledon also surged.

Vodafone’s award-winning network will be boosted to the highest capacity ever, making it super reliable to keep friends and families connected to each other, whether they’re on site in Somerset or watching from home. With data consumption nearly doubling at the Festival from 2019 to 2022, fast and reliable connectivity is more important than ever.

Vodafone customers will be able to gain access to tickets to a sold-out Festival via its VeryMe Rewards programme available on the MyVodafone app. VeryMe promotions and experiences will also be available to everyone who is at the Festival.

The partnership will also see the launch of a brand-new Official Glastonbury Festival app, presented by Vodafone, with a host of new features, as well as free phone charging for everyone at the festival.

Max Taylor, Vodafone’s Chief Commercial Officer, said: “Our new partnership with Glastonbury adds another iconic British Brand to our partnership portfolio.

“Vodafone customers will gain access to the best events of the summer through VeryMe Rewards and keep them connected to their loved ones on Vodafone’s reliable, award-winning network.

“We can’t wait to get started and deliver on our ambition of making Glastonbury the most connected festival in the world.”

Emily Eavis said: “We are so pleased to have Vodafone on board as a new partner for the Festival. The commitment they have made to supporting our festival in its technical and network requirements, as well as other projects throughout the year is great, and we look forward to working with them in the years ahead.”

The new partnership makes Vodafone the Official Connectivity Partner of both Wimbledon and Glastonbury – two of the most iconic events of the British Summer – alongside BST Hyde Park, Mighty Hoopla, and Kendal Calling.

Vodafone 5G gives deaf and hard-of-hearing fans a first-of-its-kind live music experience

The wearable tech lets fans feel the music through vibrations, delivered by 24 touch-points around the suit, to provide a multi-sensory experience.

The partnership builds on the brand’s long-term commitment to make sport and music more accessible, enabling the entire nation to feel the spirit of the UK’s most loved cultural moments through the power of Vodafone connectivity.

This follows a highly successful 2022 campaign, which included – amongst others – developing 5G-powered haptic suits for deaf and hard-of-hearing music fans at Mighty Hoopla, and creating a show-stopping live AR concert for British icon Elton John at BST Hyde Park.

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 Notes to editors

*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.

About Glastonbury Festival

Created in 1970, Glastonbury is the largest greenfield music and performing arts festival in the world. The iconic event – which takes place at Worthy Farm, Pilton in Somerset – is attended by more than 200,000 people each year and watched by millions more on TV/online.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

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