Press Release | 30 Nov 2023

Vodafone adds Boardmasters to its growing roster of UK music partnerships

Vodafone becomes Official Connectivity Partner to Cornwall’s own surf and music festival.

  • Vodafone will boost its reliable award-winning network*, keeping festivalgoers connected to friends and family while on-site.
  • Vodafone will be offering festivalgoers the opportunity to try out a Vodafone eSIM for the duration of the festival. 
  • Vodafone customers will have access to ​prize draws for Boardmasters festival tickets through its VeryMe Rewards programme, as well as exclusive promotions and experiences on-site. 
  • Vodafone is providing free charging to everyone on site, or festivalgoers can purchase pre-charged power banks before and during the event.  
  • Boardmasters 2024 headliners include Stormzy and Chase & Status.

Vodafone has today announced a new multi-year partnership with Boardmasters as its Official Connectivity Partner, adding another event to Vodafone’s growing music partnership portfolio, alongside other Superstruct festivals such as Kendal Calling and Mighty Hoopla 

Vodafone will be boosting its network on site to ensure festival-goers can stay connected to friends and family. In addition, ticket holders who are not Vodafone customers will have the opportunity to try out a Vodafone eSIM for the duration of the festival. This means more festivalgoers can experience the reliable, award-winning network and stay connected to friends and family. 

photo of festivalgoers at Boardmasters festival

Vodafone will be offering all ticket holders free charging facilities. Alternatively, those on site can stay powered-up throughout the festival by purchasing a fully-charged mobile power bank before and during the event. When the battery pack runs out, attendees can simply head to the Vodafone ‘Connect and Charge’ site to exchange it for a fully charged one.

Supercharge your Glastonbury and SIM-ultaneously donate to local community

For every purchased power bank, Vodafone will donate a pre-loaded SIM card to charities in local communities. Onsite at the Festival itself, Glastonbury-goers can exchange their depleted power bank for a fully charged one, once a day.

Vodafone customers will have opportunities to win free festival tickets via its VeryMe Rewards programme available in the My Vodafone app. Festivalgoers at Boardmasters 2024 (7-11 August), located at one of the UK’s most picturesque locations on the Cornish coast, will have the chance to see unmissable acts like headliners Stormzy, Chase & Status (Live), Becky Hill, as well as Bicep, Nia Archives, Eliza Rose, Tom Odell and much more. Experiences and promotions will also be available to Vodafone customers on site.

Max Taylor, Chief Commercial Officer at Vodafone UK, said: “We’re excited to extend our partnership with Superstruct Entertainment to include Boardmasters to our thriving partnership portfolio. We will provide festivalgoers with the best possible experience on our reliable award-winning network.”

Andrew Topham, Founder at Boardmasters Festival, said: “Festivalgoers have the unique opportunity to experience Boardmasters across its two festival sites in Newquay, and therefore staying in touch with their friends is incredibly important. We’re delighted to be partnering with Vodafone to keep our fans connected and sharing memories next summer.” 

Chris McCormick, Brand Partnerships Director at Superstruct UK, said: “We’re delighted to grow our partnership with Vodafone, which is a fantastic example of how brand partners connect with our audiences by enhancing the fan experience from the moment they buy a ticket through to the lifelong memories created at Boardmasters.”

Vodafone 5G gives deaf and hard-of-hearing fans a first-of-its-kind live music experience

The wearable tech lets fans feel the music through vibrations, delivered by 24 touch-points around the suit, to provide a multi-sensory experience.

The new partnership makes Vodafone the Official Connectivity Partner of a number of Superstruct festivals across the UK, including Boardmasters, Mighty Hoopla, and Kendal Calling. This exciting line-up will see Vodafone use its technology to enhance and amplify entertainment experiences and unlock access to some of the summer’s biggest events. 

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*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page.

About Boardmasters Festival 

Inspired by the freedom, adventure and creativity of surfing and music, Boardmasters was born in 1981. Expect parties that run late into the night and a beautiful beach to recuperate on during the day. The 5-day event is situated across two stunning locations in Cornwall – the surfing mecca of the UK, Fistral Beach, where world class International Surf Competitions take place, and arguably the most stunning location in the country to watch live music, Watergate Bay. 


About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

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