Press Release | 10 May 2024

Vodafone to offer new iPad Pro and iPad Air

The ground-breaking iPad Pro and redesigned iPad Air are available to order, starting today.

10th May 2024: Vodafone will offer the new iPad Pro featuring a stunning, thin and light design, breakthrough Ultra Retina XDR display, and outrageously fast M4 performance with powerful AI capabilities.

Vodafone will also offer the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip, which is more powerful and versatile than ever with phenomenal performance and AI capabilities, a new landscape front camera, and faster WiFi. Both iPad Pro and iPad Air will also support Apple Pencil Pro, which adds even more advanced capabilities to help bring users’ ideas to life.

Customers will be able to order the new iPad Pro and iPad Air today, with availability in stores beginning Wednesday, May 15. For complete pricing and availability details, please visit the Vodafone UK website.

The new iPad Pro features a stunning new thin and light design. The 11-inch model is just 5.3mm thin, and the 13-inch model is even thinner at a striking 5.1mm. iPad Pro is available in two gorgeous finishes — silver and space black — with 100% recycled aluminium enclosures. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with the state-of-the-art tandem OLED technology.

The thin and light iPad Pro design is made possible with the new M4 chip, the next generation of Apple silicon, which features an entirely new display engine to enable the precision, colour, and brightness of the Ultra Retina XDR display. With a new CPU and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence, allowing users to perform AI-enabled tasks even faster.

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The updated camera system on the new iPad Pro delivers even more versatility and allows users to shoot, edit, and share all on one device. The 12MP rear camera captures vibrant Smart HDR images and video with even better colour, improved textures, and detail in low light, and now features a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever.

Now available in two sizes for the first time, the 11-inch iPad Air is super portable, while the 13-inch model provides an even larger display for more room to work, learn, and play. Both models deliver phenomenal performance and include advanced displays with an edge-to-edge Liquid Retina design; an anti-reflective screen coating; True Tone technology; high brightness; and support for P3 wide colour, resulting in content that looks remarkably rich and vibrant, and text that is sharp in all kinds of lighting conditions.

With a faster CPU, GPU, and Neural Engine in M2, the new iPad Air offers even more performance and is an incredibly powerful device for artificial intelligence. The front-facing Ultra-Wide 12MP camera is now located along the landscape edge for an even better video calling experience, along with Center Stage. With M2, iPad Air is also an amazing device for AI, allowing users to easily use intelligent iPadOS features such as Visual Look Up, Subject Lift, or Live Text. The new iPad Air is available in new blue and purple finishes, along with starlight and space gray.

eSIM support comes to Vodafone UK smartphones

Put that paperclip away - this is why swapping SIM cards could be a thing of the past.

Cellular models of the new iPad Pro and iPad Air are activated with an eSIM, a more secure alternative to a physical SIM card. With eSIM, users can quickly activate their cellular plan, store multiple cellular plans on the same device, and stay connected. With the thin and light design of iPad Pro and iPad Air, iPad is more portable than ever and allows users to conveniently stay connected with eSIM wherever they go. Vodafone supports eSIM Quick Transfer which allows users to transfer their existing plan to their new iPad, and with eSIM Carrier Activation Vodafone can digitally assign a user’s eSIM directly to their iPad. iPad Pro and iPad Air support WiFi 6E, which delivers 2x more performance than the previous generation, and cellular models with 5G, which enables users to access their files, communicate with peers, play games online, stream movies, and back up their data in a snap while on the go.

iPad Air and iPad Pro support Apple Pencil Pro, which brings powerful new interactions to the pencil experience, including a new sensor in the barrel that can sense a user’s squeeze and a custom haptic engine that delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape. An all-new thinner and lighter Magic Keyboard designed for the new iPad Pro features a function row for quick access to convenient features like screen brightness, a magical floating design, gorgeous aluminium palm rest, larger trackpad with haptic feedback, and more. Both the Magic Keyboard and Apple Pencil Pro are available for Vodafone Business customers.

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Vodafone EVO is the smart way to buy a tablet, giving customers more flexibility than ever before. They can customise their contract length, decide how much they pay upfront for their new device and choose over how long they want to pay it off – up to 48 months* interest-free. They can also upgrade as early as three months into their plan.

Vodafone covers all new tablets against any manufacturer faults and repairs with its two-year Total Care Warranty. So those who purchase the new iPad Pro and iPad Air with Vodafone will have greater peace of mind.

All Vodafone EVO Tablet Plans are sold with Pay Monthly Data Plans so, whether working remotely, streaming the latest shows or browsing the internet, customers can stay connected safely and securely without having to use WiFi or a hotspot connection.

As well as the great value that Vodafone EVO tablet plans provide, Vodafone’s Xtra Data Plans are packed full of added and unique benefits that customers can take advantage of, including:

  • Roaming in 51 destinations – customers on Xtra Data Plans can use their plan abroad, at no extra cost, in 51 European destinations**.
  • Unlimited Data Boosters – with Vodafone’s unique Unlimited Data Boosters, customers on limited Xtra Data Plans can boost themselves up to unlimited data for 30 days, at six different points over the course of their contract.

Vodafone EVO: Everything you need to know

The newest Pay Monthly mobile plans from Vodafone are not only highly flexible, they’re also brimming with benefits. And they put you in control. Here’s a breakdown of every single one.

Vodafone offers even more great reasons to purchase a laptop or tablet on its award-winning network:

  • 5G at no extra cost– on the UK’s reliable, award-winning network, which was awarded London’s Best Network by NET CHECK***.
  • VeryMe– the award-winning loyalty programme built around what Vodafone customers love, with weekly treats and giveaways that change to match their interests. Plus, with Vodafone, customers can choose to gift their rewards to family or friends – even if they’re on a different network.

For more details on pricing and data plans, please visit the Vodafone UK website.

For more details on Apple products, please visit


Notes to Editors:

*48-month plans are available on selected tablets and laptops.

**25GB fair use policy applies while roaming .

***London’s Best Network: Based on the NET CHECK 2023 Benchmark measurement report of mobile networks in Greater London. Tested with latest commercially available equipment, on drive and walk tests, on four mobile networks, from April – May 2023. The NET CHECK trademark is used under license and with permission. Details of thetest.

Vodafone EVO:lets you select a Monthly Device Plan Credit Agreement (3-36 months) with a Monthly Airtime Plan. The device price will be the same whatever you choose. Device Plans over 12 months require a 24-month Monthly Airtime Plan. You can pay off your Device Plan early. If you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your Monthly Device Plan (either in full or monthly).Terms.

Upgrade from month three: means a) buying a new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) either (i) paying off the remaining amount on your current Device Plan prior to upgrading, or (ii) paying for your current Device Plan along with your new Device Plan. Subject to credit check, eligibility & terms.

Finance subject to status and credit checks. 18 +. Direct debit required.

Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210). Registered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587