The latest iPhone models, Apple Watch lineup and AirPods Pro 3 available to pre-order at Vodafone today.
The latest iPhone generation, the latest Apple Watch lineup, and AirPods Pro 3 are available to order today. Vodafone will offer the new iPhone 17 models, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3.
All four iPhone models — iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max — feature the Center Stage front camera for next-level selfies, 48MP Fusion camera systems, the latest-generation chips for incredible performance, and fantastic all-day battery life. The beautiful new designs are even more durable and offer 3x better scratch resistance thanks to Ceramic Shield 2.
Apple Watch Series 11 offers hypertension notifications and sleep score, along with up to 24 hours of battery life and a display that’s 2x more scratch resistant. Apple Watch SE 3 includes advanced health capabilities, an Always-On display, fast charging, and more, while Apple Watch Ultra 3 brings satellite communications including Emergency SOS via satellite, Messages via satellite and Find My via satellite, 42-hour battery life, and powerful new health insights. AirPods Pro 3 feature a new design and incredible sound quality, the world’s best in-ear Active Noise Cancellation of any wireless headphones1, handsfree Live Translation, exceptional in-ear fit and stability, heart rate sensing during workouts, and extended battery life.
Customers can pre-order the latest iPhone models, new Apple Watch lineup and AirPods Pro 3 from today with availability beginning Friday, September 19.
iPhone 17 Pro can be purchased from £35.33 a month (£40 upfront cost). Price based on a 36-month Phone Plan (£32.00 a month) and 1GB 24-month Airtime Plan (£20 a month), including a £16.67 monthly trade-in saving for 24 months (increases to £37.13 on 1 April 2026, £38.93 on 1 April 2027).
For complete pricing and availability details, please visit the Vodafone UK website.
Customers can get a new iPhone every year with Vodafone Xchange. They simply send their phone back to Vodafone in good condition and exchange it for a new one every year on a 24-month Phone Plan – or a year early on longer plan lengths. With Vodafone Xchange there are no early upgrade fees, and nothing left to pay** on old Phone Plans when customers exchange. And because two networks are better than one, Vodafone customers can now automatically use Three’s network for more coverage, at no extra cost with no settings to change or apps to download.
What’s more, with Vodafone’s Trade-in Guarantee, the price we say is the price we’ll pay – with a guaranteed value upfront so there’s no surprises, just savings. Customers can use this value as an instant monthly saving on a new Airtime Plan, or towards settling their existing Phone Plan, helping them upgrade more affordably. And for those who want to keep their phone lasting longer, Vodafone provides the UK’s only Lifetime Service Promise on all Pay Monthly phones – included at no extra cost. This includes Battery Refresh, which gives customers free battery health checks and replacements for the duration of their Phone Plan, and Vodafone’s Lifetime Warranty, which provides cover for repairs against manufacturer faults as long as customers have a Pay Monthly Airtime Plan with Vodafone.
Those purchasing one of the new iPhone 17 models or iPhone Air can spread the cost of their new phone, up to 36 months at 0% APR, with a choice of flexible upfront costs that work best for their budget. They can also take advantage of flexible upgrades, allowing them to get a new device from just three months into their plan.
Rob Winterschladen, Consumer Director, Vodafone UK, said: “We’re excited to bring customers the latest iPhone models with beautiful new designs, advanced camera systems, and all-day battery life. At Vodafone, we’re committed to giving every iPhone user the best possible experience.
“With Vodafone Xchange, customers can get a new iPhone every year. And now, they can automatically use Three’s network for more coverage at no extra cost – because two networks are better than one. We’re also making it more affordable to own the latest iPhone models with our Trade-In Guarantee, offering instant savings of up to £400 when customers trade in today.
“And for those who want to keep their phone lasting longer, Vodafone is proud to offer the UK’s only Lifetime Service Promise on all Pay Monthly phones – included at no extra cost.”
The latest iPhone models
iPhone 17 is packed with features users will enjoy every day, including the Center Stage front camera for next-level selfies, a fantastic 48MP Dual Fusion camera system, a bigger and brighter display with ProMotion up to 120Hz, and the new Ceramic Shield 2 with 3x better scratch resistance. iPhone 17 is available in five beautiful colours: black, lavender, mist blue, sage, and white.
The all-new iPhone Air is the thinnest iPhone ever made and more durable than any previous iPhone, delivering pro performance, amazing new 48MP Fusion camera system, and fantastic all-day battery life. The breakthrough design is only possible with Apple silicon. With the most Apple-designed chips in an iPhone — the powerhouse A19 Pro, N1, and C1X — iPhone Air is the most power-efficient iPhone ever made. iPhone Air is available in space black, cloud white, light gold, and sky blue.
iPhone 17 Pro and iPhone 17 Pro Max are the most powerful Pro models ever. With a striking new design powered by the A19 Pro chip, they feature the best-ever performance, battery life, and camera systems in an iPhone. That includes three 48MP Fusion camera system and pro-level video features — these are the first smartphones to support ProRes RAW and genlock, a technique used to precisely synchronize video across multiple cameras and inputs. Both models are available in cosmic orange, deep blue, and silver.
iPhone Air features an eSIM-only design that helps make it unbelievably thin and light while still delivering all-day battery life.² iPhone 17 Pro models are now eSIM-only as well, enabling a larger battery and up to 39 hours of video playback—two hours longer than before.² With eSIM, users can quickly activate service, store multiple plans on one device, and enjoy greater flexibility, convenience, security, and seamless connectivity— especially when traveling. Vodafone supports eSIM Quick Transfer, making it easy to move your number to a new iPhone, and with eSIM Carrier Activation, Vodafone can digitally assign your eSIM directly to your iPhone. iOS 26 elevates the iPhone experience with a beautiful new design, powerful Apple Intelligence capabilities,3 and meaningful improvements to the apps users rely on every day.
The new Apple Watch lineup
Apple Watch Series 11 is the ultimate health and fitness companion, empowering users with notifications for signs of chronic high blood pressure — also known as hypertension — plus new insights into sleep quality with sleep score, adding to the robust suite of health features included in the device. It brings up to 24 hours of battery life, Ion-X glass that’s 2x more scratch-resistant and 5G cellular capabilities, all in its thinnest and most comfortable design.
Apple Watch SE 3 offers remarkable health, fitness, connectivity, and safety features, and the powerful capabilities of the S10 chip, at an incredible value. It features advanced health features like sleep score, retrospective ovulation estimates, sleep apnea notifications, and wrist temperature sensing for richer Vitals app data. The S10 chip powers an Always-On display, double tap and wrist flick gestures, on-device Siri, and fast charging. It also offers 5G cellular capabilities and a cover glass that is more durable than ever.
Apple Watch Ultra 3, the most advanced Apple Watch, seamlessly shifts between a powerful sports watch, an elegant smartwatch, and a comprehensive health companion. Designed to keep users more connected and safer wherever they are with built-in satellite communications, it allows users to text emergency services, message friends and family and share their location all while they’re off the grid. It features the most accurate GPS in a sports watch and up to 42 hours of battery life — with up to 72 hours in Low Power Mode.
Apple Watch Series 11 is available in aluminium — including a new space gray, as well as jet black, rose gold, and silver — and also in polished titanium in natural, gold, and slate. Apple Watch SE 3 is available in midnight and starlight aluminium cases, and Apple Watch Ultra 3 is available in natural or black titanium.
AirPods Pro 3
AirPods Pro 3 deliver unbelievable sound quality and the world’s best in-ear Active Noise Cancellation (ANC) of any wireless headphones — removing up to 2x more noise than the previous generation AirPods Pro, and 4x more than the original AirPods Pro. The updated design helps AirPods Pro 3 fit even better and provides greater in-ear stability during activities like running, HIIT, yoga, and more. For the first time, users can utilize AirPods Pro 3 to measure heart rate4 and track over 50 workout types with the new experience in the Fitness app on iPhone. Live Translation also comes to AirPods, making face-to-face conversations easier by helping users connect even if they don’t speak the same language.5
For more details on pricing and data plans, please visit the Vodafone UK website.
For more details on Apple products, please visit the Apple website.
-Ends-
Notes to Editors
1 Testing conducted by Apple in July 2025 using AirPods Pro 3 paired with iPhone 16 with prerelease AirPods firmware and iOS 26. Noise reduction was tested in accordance with IEC 60268-24. Comparison made against the best-selling wireless in-ear headphones commercially available at the time of testing. Performance depends on device settings, environment, and many other factors.
2 Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/esim
3 Apple Intelligence is available in beta with support for these languages: English, French, German, Italian, Portuguese (Brazil), Spanish, Chinese (simplified), Japanese, and Korean. More languages will be coming by the end of this year: Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (traditional), and Vietnamese. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see support.apple.com/en-us/121115.
4 Heart rate sensing with AirPods Pro 3 and Powerbeats Pro 2 during workouts is available in the Fitness app on iPhone with iOS 26, iPad with iPadOS 26, and Apple TV with tvOS 26 when also paired with iPhone or Apple Watch. Apple Fitness+ requires a subscription.
5 Live Translation with AirPods works on AirPods 4 with Active Noise Cancellation and AirPods Pro 2 and later with the latest firmware when paired with an Apple Intelligence-enabled iPhone running iOS 26 and later. Supports English (UK, U.S.), French (France), German, Portuguese (Brazil), and Spanish (Spain). Later this year, Live Translation on AirPods and in Phone and FaceTime will add language support for Italian, Japanese, Korean, and Chinese (simplified).
Some features may not be available in all regions or languages. For more information, see Feature Availability.
