Press Release | 06 Aug 2021

Vodafone launches Pro Broadband with Alexa Built-in – the UK’s only voice-integrated WiFi booster

Vodafone's new WiFi booster includes a new ‘Dinnertime’ Alexa skill – allowing families to activate 30 minutes of digital downtime using just a voice command.

  • Vodafone launches unbreakable Vodafone Pro Broadband with a new Alexa-integrated WiFi booster from £38 a month.
  • Customers will get all the existing features of Pro Broadband including hybrid 4G broadband back-up, Super WiFi guarantee and dedicated support from a team of highly trained WiFi Xperts, plus a Super WiFi Plus booster with Alexa Built-in.
  • Vodafone’s new Super WiFi Plus booster with Alexa Built-in provides reliable WiFi in every room, allowing customers to listen to music, check the news, set reminders, make phone calls, control their smart home and much more – all direct from their voice-enabled Super WiFi Plus booster.
  • The new WiFi booster gives customers access to Alexa, including a new ‘Dinnertime’ Alexa skill – allowing families to activate 30 minutes of digital downtime through a voice command.
  • Vodafone Pay Monthly mobile customers can make and receive calls on their Super WiFi Plus booster, using their existing mobile number and allowance through Vodafone One Number.
  • Customers will receive a 90-day free trial of Amazon Music Unlimited when purchasing a Vodafone Pro Broadband with Alexa Built-in plan*.
  • Vodafone Pro Broadband is about half the price of BT’s Halo 3+ package, saving customers more than £600 over the duration of their contract – with market-leading prices from £35 a month.

Today, Vodafone launches Vodafone Pro Broadband with Alexa Built-in which offers customers a UK broadband first – a Super WiFi Plus booster with Alexa Built-in, hybrid 4G broadband back-up and dedicated WiFi Xperts support from £38 a month.

Vodafone’s new booster includes Alexa – giving households the ability to listen to music, check the news, set reminders and activate internet downtime, plus many more features by using their voice. The new hub also supplies whole-home coverage for any household, with simple plug-and-play set up and a smart connection using the Vodafone Home Broadband app.

There’s also access to Alexa skills, such as the ‘Dinnertime’ skill – allowing customers to pause the internet on selected devices for 30 minutes of downtime by saying “Alexa, turn on dinnertime”  – so children and adults will have less distractions when the family comes together.

image showing Vodafone's Super WiFi Plus range extender with Alexa Built-in from the side
The Vodafone Super WiFi Plus booster with Alexa Built-in, as seen from the side

Customers who choose Vodafone Pro Broadband with Alexa Built-in will receive a Super WiFi Plus booster with the ability to:

  • Use voice control to listen to music, including Amazon Music, TuneIn and Spotify (coming soon), as well as setting alarms and timers, and creating lists.
  • Use Alexa to turn on house lighting, adjust thermostats and lock doors with compatible smart devices.
  • Ask Alexa to tell a joke, read the time, answer questions, check the weather and more.

Customers on eligible Pay Monthly mobile plans can also use Vodafone OneNumber to make and receive calls on their Super WiFi Plus booster with Alexa Built-in, using their existing mobile number and allowance. And customers who are new to Amazon Music can also enjoy a 90-day free trial of Amazon Music Unlimited on their Pro with Alexa Built-in plans.

Max Taylor, Consumer Director, Vodafone UK, said: “We launched Vodafone Pro Broadband earlier this year to provide customers unbreakable broadband at an unbeatable price. Now we’re going one step further by adding this incredible unique Alexa-integrated broadband service, bringing the latest technology into our customers’ homes, making family life even easier – and we’re the UK’s only broadband provider to offer this.”

The new booster also features WiFi 6 technology as well as everything else that Vodafone Pro Broadband offers, including:

  • Broadband back-up – providing an unbreakable internet connection with the router automatically using Vodafone’s 4G mobile network if the fixed-line connection goes down.
  • Super WiFi Guarantee – delivering WiFi signal into every room of the house by using boosters to reach black spots. Customers who aren’t satisfied with their home WiFi coverage will be offered the opportunity to leave their contract fee-free.
  • WiFi Xperts – a dedicated team of highly trained broadband and WiFi engineers who will proactively monitor and fix customers’ issues. They’ll be in touch in the first 10 days to make sure customers are set up and their broadband is tailored to their home.
  • A Faster Fibre Promise – customers will be upgraded for free to full fibre (FTTP) broadband as soon as it rolls out in their street. If this is already available at their home, they can choose fibre broadband packages with average speeds of up to 900Mbps.
  • The option to upgrade to Pro Xtra plans for £8 a month extra, which includes a 4K Apple TV, unlimited landline and mobile calls, plus no in-contract price rises, as well as Apple TV+ which is included free for three months for new Apple TV+ subscribers.
  • We’ve also partnered with Norton to give all Pro Broadband customers award-winning anti-virus protection and parental controls for free in the first 12 months, and then at half price for the next year.
  • Finally, all Vodafone Pro Broadband customers who also have an eligible airtime plan with us can save up to £3 a month on their bill with a Vodafone Together discount.

For every new and existing Vodafone Together customer, Vodafone will provide a person in need with a SIM card, loaded with 20GB of data plus free calls and texts each month, for up to a year. The Buy One, Give One initiative ensures that connectivity reaches those who need it most, with SIMs being distributed through the Trussell Trust’s UK network of food bank centres.

“We’re excited to bring Alexa to Vodafone Pro customers,” said Dennis Stansbury, Alexa UK & Ireland Country Manager. “The Super WiFi Plus booster with Alexa Built-in is another great way for customers to enjoy Alexa in their home.


Notes to Editors

Amazon Music, TuneIn and Spotify require subscription.

Amazon Music Unlimited: 90-day free trial for all eligible Vodafone Pro with Alexa Built-in customers when Super WiFi Plus booster with Alexa Built-In is linked to an Alexa account. Subscription fee applies after 90 days. Renews automatically. New subscribers to Amazon Music Unlimited only. Terms apply.

Broadband Back-up: Broadband Back-up uses 4G. Speed and coverage may vary due to a number of factors. The 4G dongle must be plugged into the router and may only be used when your fixed line is down. See for details. 50GB data included, WiFi Xperts may add extra data as needed at no additional cost. Terms & acceptable use policy apply.

Monthly cost subject to annual price rise, info:

Super WiFi Guarantee: One Super WiFi Plus Booster is supplied as standard with router. Up to two standard WiFi Boosters can be provided at no additional cost if you do not receive WiFi signal in each room of your home. Right to leave with no early termination fee if you do not get throughput speeds of at least 10Mbps in each room of your home, after installing all three Boosters and contacting us to try to resolve. To exercise right to leave, you must notify us within 30 days of receipt of your third WiFi Booster. Terms apply.

Alexa Super WiFi Plus Skill: The Alexa Super WiFi Plus Skill is available for Vodafone Pro Broadband with Alexa customers. Simply set up the Super WiFi Plus with Alexa Built-in booster in the Vodafone Home Broadband app and link your Alexa account to enable the skill and Alexa functionality.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

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