Press Release | 29 Nov 2022

Vodafone strikes partnership to provide even better experience for businesses

Vodafone has entered into a partnership with Quantexa, a decision intelligence technology provider, in a first for the UK telecoms industry.

Quantexa’s Decision Intelligence (DI) Platform, deployed on Vodafone’s new Google Cloud environment, will help Vodafone unite and use data from their systems to create a better understanding of business customers. The platform will provide a single view of all the interactions a customer has with Vodafone and the products and services they have bought. It will help Vodafone’s customer teams to engage with businesses in a timely and effective way.

The partnership builds on Vodafone’s existing relationship with Quantexa who joined Tomorrow Street – a joint-venture between Vodafone and the Luxembourg Government that links scale-ups, corporate partners, and Vodafone teams to accelerate the use of leading-edge technology and grow new business opportunities. The new platform will initially focus on small-to-medium business customers before extending to include small office/home office and large business customers over the coming months.

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Nick Gliddon, UK Business Director, Vodafone, said: “We are delighted to be using Quantexa’s state-of-the-art decision intelligence platform to ensure we are maximising the value of data, making the best decisions for our customers, and improving the services we offer.

“As a technology communications company, we recognise the importance of working with innovative companies in emerging technology categories, like Quantexa. Vodafone’s Tomorrow Street initiative to identify and accelerate innovation is an exciting programme that we are delighted to work with.”

Vishal Marria, CEO, Quantexa, said “I’m thrilled that our decision intelligence platform is helping Vodafone transform the experience for its business customers. This is the culmination of a partnership between Quantexa, Tomorrow Street and many areas of Vodafone.

“I’m proud of what we’ve achieved together in what has been, and will continue to be, a fantastic collaboration. This is such an important milestone for Quantexa as we expand the business into new industry verticals.”

Miryem Salah, UK Chief Data Officer, Vodafone said “It is vital that we ensure we’ve got the systems, tools and the data that together join the dots and make sure that we can get the full contextual picture of our customers. The use of AI is a step change in understanding our customers and is key for our strategic focus on best-in-class customer experience. ”

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About Quantexa

Quantexa is a global data and analytics software company pioneering Contextual Decision Intelligence that empowers organisations to make trusted operational decisions by making data meaningful. Using the latest advancements in big data and AI, Quantexa’s platform uncovers hidden risk and new opportunities by providing a contextual, connected view of internal and external data in a single place. It solves major challenges across data management, KYC [Know Your Customer], customer intelligence, financial crime, risk, fraud, and security, throughout the customer lifecycle.

The Quantexa Contextual Decision Intelligence Platform enhances operational performance with over 90% more accuracy and 60 times faster analytical model resolution than traditional approaches. Founded in 2016, Quantexa now has more than 500 employees and thousands of users working with billions of transactions and data points across the world. The company has offices in London, New York, Boston, Brussels, UAE, Malaga, Toronto, Singapore, Melbourne, and Sydney.

For more information, contact Quantexa here  or on LinkedIn.

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587