Press Release | 15 Sep 2023

The UK’s Best Phone Buy-Back Price Guarantee only with Vodafone

The Guarantee makes it even easier and more affordable for customers to get a new phone each year.

Vodafone has launched the UK’s Best Phone Buy-Back Price Guarantee on selected devices, making it easier and more affordable for customers to get a new phone each year. Adding another great reason to buy a new phone from Vodafone.

7 great reasons to pre-order a new phone today with Vodafone EVO:

  • Save up to £821 today with Vodafone’s Trade-in Guarantee – trade in an eligible phone and save up to £821. With Vodafone’s Trade-in Tool, customers get a guaranteed price before they send off their old phone.
  • UK’s Best Phone Buy-Back Price Guarantee – on selected phones, buy now and save up to £786 when Vodafone buy it back next year for a guaranteed price, making it even more affordable to get the latest phone when customers are ready to upgrade.
  • UK’s only Lifetime Service Promise – every phone comes with Battery Refresh and Lifetime Warranty. Vodafone’s Lifetime Warranty covers the customer’s device for repairs against manufacturer faults for as long as they have a Pay Monthly Airtime Plan with Vodafone. Plus, get battery health checks and replacements for up to three years with Battery Refresh. Lifetime Service Promise means phones last longer with Vodafone, at no extra cost to the customer.
  • Ultimate flexibility – flexible interest-free phone contracts from 3-36 months, flexible upfront costs and upgrades as early as 3 months into the plan.
  • Vodafone’s reliable, award-winning network – customers can rely on Vodafone’s award-winning network to keep them connected to the people and things that matter. Recently awarded London’s Best Network.
  • Award-winning loyalty and perks – weekly discounts and giveaways with VeryMe Rewards. Customers can even gift selected rewards to a friend.

New WiFi 6E phones work better with Vodafone Pro II Broadband:

  • The UK’s fastest WiFi technology – Vodafone is the only major UK network to offer a WiFi 6E router, delivering the fastest WiFi technology throughout the home. Included with all Pro II plans, this will allow you to get the fastest speeds when buying a WiFi 6E-equipped phone.

Stay up-to-date with the very latest news from Vodafone by following us on Twitter and LinkedIn and signing up for News Centre website notifications.


Notes to Editors

*Reliable, award-winning network: The UK relies on Vodafone as a network provider as it: i) powers critical national infrastructure and 77% of emergency services, ii) has coverage in 99% of UK homes, iii) covers 96% of the UK and iv) has won numerous awards. See full details and awards on our Network page. 

Vodafone EVO: lets you select a Monthly Device Plan Credit Agreement (3-36 months) with a Monthly Airtime Plan. The device price will be the same whatever you choose. Device Plans over 12 months require a 24-month Monthly Airtime Plan. You can pay off your Device Plan early. If you do, you can then keep your Airtime Plan on a 30-day contract or leave. If your Airtime Plan ends for any reason, you will need to keep on paying your Monthly Device Plan (either in full or monthly). Terms.

UK’s only Lifetime Service Promise: Vodafone is the only network that offers both i) Lifetime Warranty which covers your phone for manufacturer defects provided you have an active pay monthly Airtime plan, and ii) Battery Refresh which offers phone battery health checks & required replacements for up to 3 years. Terms & conditions apply.

Lifetime Warranty: is an extended warranty covering manufacturer’s defects (on phones purchased via Vodafone directly), provided you have an active pay monthly Airtime plan. Excludes damaged and tampered phones. Terms and conditions apply.

This is your phone’s life: To celebrate the launch of Lifetime Service Promise, Vodafone reveals our phones on average travel over 8,000 thousand miles, make 792 calls and share our bed 331 times in their lifetime

New research reveals that Brits have (on average) 18 phones in their lifetime, taking them to 166 BBQs, to 38 birthday parties, on 144 holidays and to 79 weddings collectively.

Battery Refresh: replaces your phone’s battery if it fails one of the Battery Refresh Tool tests. Available for up to three years depending on your plan. On phones purchased via Vodafone directly. Excludes damaged and tampered phones. Terms and conditions apply.

Lifetime Service Promise: means a) Lifetime Warranty covering manufacturer’s defects, provided you have an active pay monthly Airtime plan + b) Battery Refresh replacing your phone’s battery (for 2 – 3 years), if it fails one of the Battery Refresh Tool tests. On phones purchased directly from Vodafone. Terms and exclusions apply.

Upgrade from month three: means a) buying a new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) either (i) paying off the remaining amount on your current Device Plan prior to upgrading, or (ii) paying for your current Device Plan along with your new Device Plan. Subject to credit check, eligibility & terms.

Save up to £821: Maximum saving based on trading in an iPhone 14 Pro Max 1TB in good working condition. Terms, eligibility & list of eligible devices.

Buy-Back Price Guarantee: Customers who bought an eligible phone from Vodafone and trade that phone in via our Trade-in Tool (in a good working condition), while upgrading to a new phone and Airtime Plan within the required timeframe, will be entitled to receive a guaranteed buy-back price. Buy-back price varies depending on model variant. Terms apply.

iPhone 14 – trade in between 1 Sept and 31 Oct 2023.

Samsung Galaxy S23 – trade in between 1 Feb and 1 Apr 2024.

The UK’s best Phone Buy-Back Price Guarantee: UK’s best because we i) guarantee future buy back price, ii) offer flexible payment options, iii) don’t charge extra, iv) offer flexibility to trade-in and upgrade from month 3 & v) boost the trade-in value by £50 vs major competitors. Details & verification.

UK’s fastest WiFi technology: vs. major providers offering comparable plans (WiFi router & boosters). Speeds depend on time, location, phone line, home wiring, equipment meeting min. specs & other factors. Verification.

Finance subject to status and credit checks. 18 +. Direct debit required.

Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210). Registered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN.

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About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 18 million mobile and fixed-line customers in the UK. Vodafone is the largest provider of full fibre in the UK – our superfast broadband services are now available to nearly 12 million homes across the UK.

Sustainability is also at the heart of what we do: as of 1 July 2021, 100% of the grid electricity we use in the UK is certified to be from renewable sources.

For more information about Vodafone UK, please visit:

Vodafone UK Media Relations

Telephone: +44 (0) 1635 693 693


Twitter: @VodafoneUKNews


Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587