2 minute read
05/02/2019
You might want to use technology to deliver a slick mobile-first experience. Or you might want use it to give you and your customer service team more time to focus on human interaction. But however you choose to engage with your customers, it’s more important than ever to make their journey seamless – and one worth repeating.
51% of companies are prioritising digital transformation in order to improve their customer experience.
Digital, Ready? Report - 2018
Register to access our Digital, Ready? report and you’ll find out:
If customer service improvements are one of the goals of your digital transformation, involving the customer service department as early as possible in those plans can only be beneficial.
The definition of a good customer experience will vary greatly by industry and by business size, but things worth considering with your team include:
Over 2,000 organisations around the UK have told us how digital transformation is integral to their plans for improving customer experience. For those that are already on their digital journey:
As a business grows in size, so does the importance placed upon creating new ways for customers to interact with it. More than a quarter of small businesses and more than half of larger organisations have sought to create new customer experiences. What is clear is that, no matter what the size, customer experience is always a priority.
Stand4Socks founder, Josh Turner, explains how important it is to stay connected and be able to work flexibly when you're a small business and customer centric brand.
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