Want to promote your business online but not sure what skills you need to do it? We have some top tips.
If you've launched a website, social media channels and even a Google Business Profile, you might find that you need someone – or a whole team – to help you keep on top of them. After all, you’ll need to keep them up to date and full of interesting content for anyone coming across your business.
The people you’ll need to look for are digital marketers. They take on the job of maintaining your digital channels and promoting your business to new and potential customers, whether that’s writing blog content, improving how many people see you on Google (SEO) or sending emails. Here's what you need to consider.
Knowing where to begin with digital marketing or getting it right takes time, which might not be something you have to spare. That’s where outsourcing could come in handy, allowing you to leave it to the experts.
We’re not saying you have to hire full-time employees. Luckily, there are lots of freelancers who can help. The best thing is that you’ll pay them on an hourly, daily or project rate, so they can sometimes be a more cost-effective option than hiring someone permanent.
Think about what you need help with. Is it your website? Sending emails? Social media? Once you know this, you’ll know who to look for.
Skills vary from job to job, but here’s an overview of the top four digital marketing roles you might want to consider and the skills they should have:
Digital Marketing Manager: Someone who can do it all. Their skills should include website optimisation, paid search, social media, digital campaign management, and reporting.
Social Media Manager: Someone who specialises in running social media channels, making creative content, publishing posts and engaging with your followers. Their skills should include content creation, copywriting, and community management (customer service).
Website/Content Manager: Someone who can look after your website and make sure it’s up to date. Their skills should include content management, content strategy, copywriting, and search engine optimisation (SEO).
Email Marketing Manager: Someone who writes and sends emails to your customers. Their skills should include email strategy, customer relationship management (CRM), copywriting, and analytics.
By building a digital marketing team that specialises in the areas you need help with, you can help give your business the best chance to stand out online.
You may have already spoken to one of our V-Hub Digital Advisers, but if not and you're looking for more support you can get in touch here. Our Knowledge Centre is also packed with information and tips to help you on your digital journey.
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