Small Business Knowledge Centre

Disadvantages of Artificial Intelligence for business

Discover the most common AI assistant challenges small businesses face, from inaccuracies to data security risks, and learn the best solutions with our guide.

How to use web analytics to help your SME business

Web Analytics helps small businesses grow by understanding user behaviour, improving websites, increasing conversions and improving the user experience.

What is Average Order Value (AOV)? An ecommerce guide

Find out what the Average Order Value (AOV) is, how to calculate it and discover strategies that will help you easily increase your profits and customer insight.

Benefits of blogging for business and how to get started

Discover what a blog is, why it's essential for businesses and how it boosts SEO, engagement, and authority. Learn how to create a blog that works.

How to write an optimised article for your blog

Learn how to write optimised blog posts that boost SEO, engage readers and drive traffic. Follow these expert tips to create high-impact content.

Affiliate marketing: What is it and how to start?

Discover the basics of affiliate marketing and how to get started. Small businesses can use this strategy to increase exposure and drive sales.

ROAS calculation: Return on advertising spend

Track the value of your advertising spend and understand ROAS. Learn the difference between ROAS and ROI. Get tips on how to optimise your campaigns.

Omnichannel marketing: Definition and benefits

Discover the benefits of omnichannel marketing and how to implement it. Learn the key steps, differences from multichannel marketing and best practices.

PPC management for small business

Discover how to manage PPC campaigns for your small business. Learn essential strategies, tips and best practices to maximise your advertising efforts.