Major new multi-year deal continues to grow Vodafone’s partnership with the WRU.
- Vodafone is now Principal Partner to the Wales Mens’ senior rugby side and pathway teams in a major multi-year deal which includes front-of-shirt and back-of-short.
- This landmark deal adds to Vodafone’s existing partnership with the Welsh Rugby Union, following its first year as Founding Principal Partner of Wales Women and Girls’ rugby and as a digital transformation partner to Principality Stadium.
- Vodafone will support player performance and welfare across all of Welsh rugby through innovative tech solutions and the continued development of its ground-breaking PLAYER.Connect platform.
Vodafone has made an addition to its partnership with the Welsh Rugby Union (WRU). In a landmark deal the company has become Principal Partner of the men’s senior squad and pathway teams, consolidating Vodafone’s commitment to Welsh rugby across the board.
Vodafone is now Principal Partner of men’s, women’s and pathway (U20s and U18s) rugby in Wales, uniting all teams within one partnership, committed to growing rugby at all levels in Wales.
Throughout the partnership with the WRU, Vodafone will support player performance and welfare across the whole of Welsh rugby through innovative tech solutions. This includes the continued investment into its PLAYER.Connect platform.
The technology has seen major developments in the past year with the addition of menstrual cycle tracking technology which helps the Wales Women’s rugby team analyse how the menstrual cycle impacts performance, wellbeing, and recovery, showcasing the brand’s commitment to growing women’s rugby.