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Shipment Tracking Tools: What Are They?

Keep an eye on goods once shipped with a tracking tool.


Once you’ve made those all-important sales, the next step is to make sure they get to the customer safely and as soon as possible. That means you need to be able to track your orders once they’re with the distribution company. Here we take a look at what tracking tools are, how they can help your business and things to think about when it comes to choosing one.

What are tracking tools?

Shipment tracking tools are a type of software that let you and your customers track orders in real-time. They can be really helpful for keeping tabs on your packages and ensuring that they arrive on time and in good condition.

Benefits of using a tracking tool

Giving your customers the opportunity to check in on the status of their order improves their experience of buying from you. Some shipment tracking software lets you send customers to a branded tracking page where they only need to enter their tracking number to see up-to-date delivery information.
These systems can be used to make your shipping process run more efficiently. The ability to see live map tracking lets you find the quickest way of delivering products to ensure orders are received on time. If a buyer wants more detail about their parcel, you can just consult the software and give them the information they need, potentially helping to free you up from lots of phone calls, emails, and paperwork.
Tracking tools can also help save you money on your shipping-related activities, as the risk of delays due to human error is reduced.

Choosing a tracking tool

Some tracking tool companies offer free trials, so you can explore your options before committing to the one that works best for your business.
You’ll probably find that lots of these tools work seamlessly with the channels you might be using for selling your goods, like Shopify, Squarespace and online marketplaces like Etsy and eBay, making it easy to use. Also, remember to think about where your customers are and consider software that incorporates both local and international shipping.
Another important consideration before choosing your tool is to look into their customer support beforehand, so you know what to expect if you run into any issues.
If you’re looking for a way to keep your customers happy and your shipping process smooth, a tracking tool can give your business a practical advantage.

For 1-2-1 support with your business, speak to one of our helpful V-Hub Digital Advisers .

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