Press Release | 19 Sep 2025

The new iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max now available on Vodafone

Buy now and save up to £552* when trading in an eligible phone.

  • The new iPhone 17 models, iPhone Air, Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, and AirPods Pro 3 are available now on Vodafone, The Nation’s Network – supporting customers since 1984**.
  • Customers who buy the new iPhone 17 Pro can save up to £552* when they trade in an eligible phone with Vodafone’s Trade-in Guarantee.
  • The iPhone 17 Pro is available to order from £29.00 a month*** (£40 upfront cost). Price based on a 36-month Phone Plan (£32.00 a month) and 1GB 24-month Airtime Plan (£20 a month), including a £23.00 monthly trade-in saving for 24-months.
  • Vodafone customers can get a new iPhone now and every year, with nothing left to pay**** on their old Phone Plan, with Vodafone Xchange.
  • Customers can also enjoy Vodafone’s best-ever network, as they automatically use Three’s network, at no extra cost.
  • Only at Vodafone can customers get the Lifetime Service Promise – with battery health checks and replacements, plus a Lifetime Warranty included.
  • Customers can spread the cost of their new phone with 0% APR Phone Plans up to 36 months, alongside a choice of flexible upfront costs.

The new iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, and AirPods Pro 3 are available to buy now on Vodafone, the Nation’s Network supporting customers since 1984**.

Available on the new iPhone 17 models and iPhone Air, Vodafone Xchange helps customers get their hands on a new iPhone now and every year on a 24-month Phone Plan, or a year early on longer plan lengths, with no early upgrade fees, and nothing left to pay**** on their old Phone Plan.

And because two networks are better than one, Vodafone customers can now automatically use Three’s network, getting more coverage, at no extra cost. What’s more, with Vodafone’s 5G Ultra, customers can enjoy 10x faster speeds than 4G and greater 5G coverage. In just one year, up to 50 million people will have access to VodafoneThree’s fastest 5G speeds and by 2034, the company will reach 99.95% 5G Standalone (5G SA) population coverage.

How Vodafone and Three are sharing their mobile networks: everything you need to know

'MOCN' is the first major mobile benefit of the Vodafone-Three merger in the UK for customers of both networks. Here's what it means for you and how it works.

To get the new iPhone 17 models even more affordably, customers can save up to £552* today when they trade in using the Vodafone Trade-in Tool. Vodafone instantly guarantees customers their trade-in value, meaning there are no surprises, only savings.

For those customers who want to keep their phone lasting longer, Vodafone provides the UK’s only Lifetime Service Promise on all Pay Monthly phones – with free battery health checks & replacements, and Lifetime Warranty included at no extra cost.

With all of Vodafone’s Pay Monthly Phone Plans, customers can spread the cost up to 36 months at 0% APR, with flexible upfront costs. And with Vodafone Insurance, customers can protect their new iPhone for less, with the first 3-months for half price. Vodafone’s cover is built with tech in mind, from our manufacturer approved parts, to worldwide cover, next day replacements and inclusive AppleCare services.

Why Vodafone is the smarter place to buy the new iPhone 17 line up

  • Save up to £552* with Vodafone’s Trade-in Guarantee – new and existing customers can save up to £552* on iPhone 17 when trading in an eligible iPhone. 
  • Vodafone Xchange – customers can get a new iPhone every year with nothing left to pay**** on their old Phone Plan.  
  • The UK’s only Lifetime Service Promise – or they can keep their phone lasting longer with free battery health checks & replacements, and Lifetime Warranty at no extra cost. 
  • 0% APR Phone Plans – up to 36 months and choice of flexible upfront costs. 

iPhone 17 pricing

The new iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max alongside the Apple Watch Series 11, Apple Watch SE 3, Apple Watch Ultra 3, and AirPods Pro 3 are available now on Vodafone.

iPhone 17 Pro can be purchased from £29.00 a month (£40 upfront cost). Price based on a 36-month Phone Plan (£32.00 a month) and 1GB 24-month Airtime Plan (£20 a month), including a £23.00 monthly trade-in saving for 24-months.

iPhone 17 can be purchased from £20.24 a month*** (£30 upfront cost). Price based on a 36-month Phone Plan (£23.24 a month) and 1GB 24-month Airtime Plan (£20 a month) including a £23.00 monthly trade-in saving for 24 months.

iPhone 17 Pro Max can be purchased from £31.75 a month (£50 upfront cost). Price based on a 36-month Phone Plan (£34.75 a month) and 1GB 24-month Airtime Plan (£20 a month), including a £23.00 monthly trade-in saving for 24-months.

iPhone Air pricing

iPhone Air can be purchased from £25.98 a month (£40 upfront cost). Price based on a 36-month Phone Plan (£28.98 a month) and 1GB 24-month Airtime Plan (£20 a month), including a £23.00 monthly trade-in saving for 24-months.

Apple Watch pricing

The new Apple Watch Series 11, Apple Watch SE 3, and Apple Watch Ultra 3 are now available to order on Vodafone.

Apple Watch Series 11 can be ordered from £21.05 a month (£0 upfront cost). Price based on a 24-month Watch Plan (£13.55 a month) and a £7.50 a month 30-day Smartwatch Connectivity.

Apple Watch SE 3 can be ordered from £15.85 a month (£0 upfront cost). Price based on a 24-month Watch Plan (£8.35 a month) and a £7.50 a month 30-day Smartwatch Connectivity.

Apple Watch Ultra 3 can be ordered from £26.84 a month (£40 upfront cost). Price based on a 24-month Watch Plan (£19.32 a month) and a £7.50 a month 30-day Smartwatch Connectivity.

Stay up to date with the latest news from Vodafone by following us on LinkedIn and Twitter/X, as well as signing up for News Centre website notifications.

-Ends-

Notes to Editors

Annual Price Increase:During your minimum period, each year on 1 April, your monthly plan charge willincrease as follows:   
– £1.80 for Pay Monthly Airtime and Data plans 
– £1.00 for Pay Monthly Basics plans   
– £3.00 for Home Broadband and GigaCube plans   
Out of bundle chargeswill increase each April by Consumer Price Index rate published in January ofthat year + 3.9%.

*Trade-in Guarantee: Available when you trade-in an eligible device using our Trade-in Tool, and purchase a new Vodafone Pay Monthly Airtime Plan. Your Trade-in value is guaranteed for 7 days from the date of your Trade-in Quote. Device must be returned within 14 days of the start of your new Airtime Plan and meet our requirements. You can choose to receive your Trade-in value via a monthly airtime saving, a credit to your Vodafone account or, if you are an existing customer, as a credit towards your existing Phone Plan balance. Please see our Trade-in Guarantee terms and conditions for more details, including the eligibility criteria.

**The Nation’s Network: Vodafone – nation’s most valuable brand, verified by Kantar BrandZ Most Valuable UK Brands Report 2024, and supporting the nation since 1984 through to 2025’s major summer events & beyond. See full verification of the substantiation.

***Only applicable when customers upgrade to a new Airtime and Phone Plan, and comply with Vodafone Xchange terms and conditions.  

****Vodafone Xchange: On eligible new & all pristine refurbished phones. Trade in (good condition) from 12 months before the end of your phone plan & upgrade to a new airtime & phone plan. ‘Every year’ based on 24-month plan. Save £162 when you trade in an eligible iPhone in good working condition – based on the maximum saving achieved with an iPhone 14 128GB. Save up to £552 when you trade in an eligible iPhone in good working condition – based on the maximum saving achieved with an iPhone 16 Pro Max 1TB. Terms apply: vodafone.co.uk/trade-in. Finance subject to status and credit checks. 18+. Direct debit required. Finance provided by Vodafone Limited, FCA Number: 712210, Vodafone House, The Connection, Newbury, RG14 2FN. 

Two Networks are Better than One: Vodafone customers can now automatically use Three’s network, at no extra cost. Two networks are better for Vodafone/Three customers: with more available coverage and capacity. Access is automatic where available.

5G Ultra: You must have a 5G Ultra-enabled device on a Vodafone Pay Monthly airtime plan and be in an area covered by our 5G Ultra network. Coverage may be affected by a number of factors. Terms.

UK’s only Lifetime Service Promise: Vodafone is the only network that offers both i) Lifetime Warranty which covers your phone for manufacturer defects provided you have an active Pay Monthly Airtime Plan, and ii) Battery Refresh which offers phone battery health checks & required replacements for up to 3 years. Terms & conditions apply.  

Lifetime Warrantyis an extended warranty covering manufacturer’s defects (on phones purchased via Vodafone directly), provided you have an active Pay Monthly Airtime Plan. Excludes damaged and tampered phones.Terms and conditions apply. 

Battery Refreshreplaces your phone’s battery if it fails one of the Battery Refresh Tool tests. Available for up to three years depending on your plan. On phones purchased via Vodafone directly. Excludes damaged and tampered phones.Terms and conditions apply.

Upgrade from month three means a) buying a new Device Plan (which is a credit agreement) and Xtra Plan (which is an Airtime Plan) and b) either (i) paying off the remaining amount on your current Device Plan prior to upgrading, or (ii) paying for your current Device Plan along with your new Device Plan. Subject to credit check, eligibility & terms. 

VeryMe Rewards: Terms & eligibility applies, see vodafone.co.uk/rewards or relevant reward terms in My Vodafone app for details.  

Finance subject to status and credit checks. 18 +. Direct debit required. 

Vodafone Limited is authorised and regulated by the Financial Conduct Authority for consumer credit lending and insurance distribution activity (Financial Services Register No. 712210). Registered in England and Wales. Company No 01471587. Registered Office: Vodafone House, The Connection, Newbury, Berkshire, RG14 2FN. 

About Vodafone UK

Vodafone UK is a technology communications company that connects people, businesses and devices to help our customers benefit from digital innovation. Our services span mobile, fixed-line connections, home and office broadband, and the Internet of Things (IoT).

We have a strong track record as a tech pioneer, making the UK’s first mobile phone call, sending the first text message, and making the UK’s first live holographic call using 5G in 2018. We were the first to start carrying live 5G traffic from a site in Salford, Greater Manchester and now have 5G in locations across Germany, Ireland, Italy, Spain as well as the UK. Meanwhile, our 4G network coverage currently reaches over 99% of the UK population.

Today, Vodafone serves more than 20 million unique full fibre premises in the UK through partnerships with CityFibre and Openreach.

For more information about Vodafone UK, please visit: www.vodafone.co.uk

Vodafone UK Media Relations

Email: media@vodafonethree.com

Twitter/X: @VodafoneThreeUK

Website: https://vodafone.co.uk/newscentre/

Vodafone Limited

Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN

Registered in England No: 1471587