We have received requests to share our data and insights to support the work of the UK Government and local authorities during the coronavirus pandemic.
We remain committed to respecting your privacy and being transparent about our activities.
Our firm commitment is to only share anonymised and aggregated population data and insights for the purpose of assisting governments and health authorities in managing the response to the coronavirus.
How this works is we analyse the raw data generated by our mobile network and aggregate it to a statistically significant level so that no individual customer can be identified, and no personal data is included.
We then share the data and insights that result from our analysis. These data and insights will be in the form of maps, charts, diagrams, tables and graphs about population movement statistics and patterns. For example, we might look at how overall population movements between UK regions have changed because of the introduction and easing of social distancing and lockdown measures by the Government.
The data and insights are also aggregated and don’t contain information about any one person, even in anonymised form. We don’t share personal data of our customers unless it is compliant with existing laws and regulations.
Throughout the process, we make sure we are compliant with the relevant data protection laws and consider the Information Commissioner’s Office’s guidance. Moreover, we consider the ethical and human impacts of data sharing and make sure we have strict requirements on the use, disclosure, security and retention of our reports in place with the recipients.