

A BATTERY YOU CAN'T OUTRUN.



Existing customer? To upgrade or buy additional plan





Existing Customers?
You'll need to log in to pair your phone with your smartwatch.
New customer?
To buy an Apple Watch from us, you’ll need iPhone 11 or later with iOS 26 or later on a Vodafone Pay monthly Airtime Plan. Get watch connectivity included in your Premier plan. Terms apply.
The ultimate running and sports watch. Multi-day battery life, game-changing health and fitness tracking and HRV readings. Device information
£19 per month + £50 upfront
Total device cost £734
£7.50 per month
Flexibility to choose an upfront cost that suits your budget.
Min £50
Max £630
Flexibility to spread the cost from 24 to 36 months with interest-free credit. Subject to credit check.
Min 24
Max 36
Monthly Watch Plan cost:
*Monthly price shown: will increase by the Consumer Price Index rate published in January of that year + an additional 3.9%. If you have a Device Plan, this will not affect your monthly Device Plan payments: vodafone.co.uk/pricechanges.


A BATTERY YOU CAN'T OUTRUN.






Battery
Longest battery life of any Apple Watch. With up to 45 hours of Max Extended Workout◊Refer to legal disclaimers. tracking.



Heart Health
The Health Sensing System delivers the most accurate heart rate sensing in a wearable.◊Refer to legal disclaimers.



Heart Rate Variability
More frequent HRV readings help provide insights into stress and recovery.
Readiness
A new personal readiness score tells you whether to rest or put yourself to the test.



Running
Your ultimate running companion with advanced metrics and precision dual-frequency GPS.






Action Button
One quick press gives you precise control over customisable functions like starting a workout.
Wearable AI Assistant
Make every day more effortless with Siri AI.◊Refer to legal disclaimers. And seamless with Audio Intelligence,◊Refer to legal disclaimers. powered by the S11 chip.
Siri AI is rolling out in English. Some Audio Intelligence features coming in beta late 2026. Usage limits may apply.






Adventure
Hike longer. Climb higher. Dive deeper. With pioneering features for every quest.
Safety
Stay connected and safe with cellular connectivity,◊Refer to legal disclaimers. built-in satellite communications,◊Refer to legal disclaimers. Emergency SOS◊Refer to legal disclaimers. and more.



A few ways Ultra 4 gives you more.
Up to
14 more
hours
battery life.
Up to 50 hours
total.◊Refer to legal disclaimers.
Up to
14 more
hours
battery life.
Up to 50 hours
total.
Up to
14 more
hours
battery life.
Up to 50 hours
total.



Most accurate heart rate sensing in a wearable◊Refer to legal disclaimers.



Readiness and Vitals with improved HRV◊Refer to legal disclaimers.



Siri AI◊Refer to legal disclaimers. and Audio Intelligence◊Refer to legal disclaimers.
Siri AI and Audio Intelligence



Sleep apnoea and hypertension notifications◊Refer to legal disclaimers.



Stay safe and connected with satellite communications◊Refer to legal disclaimers.
Up to
2.5x battery life
compared with Series 9◊Refer to legal disclaimers.
Up to
2.5x battery life
compared with Series 9
Up to
2.5x battery life
compared with Series 9



Larger display, Action button, and improved GPS◊Refer to legal disclaimers.



Most advanced heart rate sensing in an Apple Watch◊Refer to legal disclaimers.



Audio Intelligence◊Refer to legal disclaimers.
Audio Intelligence
Readiness and Vitals with improved HRV◊Refer to legal disclaimers.



Increased durability and dive to 40m◊Refer to legal disclaimers.



Which Apple Watch is right for you?
Dark Bronze, Light Gold, Black, Space Grey
Aluminium not applicable
Midnight, Starlight
Radiant Gold, Natural
Natural, Black
Titanium not applicable
Pearl White, Night Blue
Ceramic not applicable
Ceramic not applicable
Stainless steel not applicable
Stainless steel not applicable
Stainless steel not applicable
Made for each other.
You can do so much with just Apple Watch and AirPods - all without your iPhone.◊ Refer to legal disclaimers. Take calls, stream music and podcasts, and hear incoming notifications. Even respond to messages with Siri.




Fitness for all. Fitness for you.◊ Refer to legal disclaimers.
12 different workout types, from HIIT to Yoga. Meditation too. And get real-time, personalised metrics onscreen with Apple Watch.◊ Refer to legal disclaimers.


Free home delivery. Order before 10pm 17 September and get it on 18 September. Premium delivery slots available. Exclusions apply
Order online to collect from a Vodafone store.
If you are not happy with your order, you can return it to us for a full refund within 14 calendar days.