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Vodafone: Innovating with Wimbledon


Serving up innovation at Wimbledon

Freshly cut grass, tennis whites, and strawberries and cream herald British summer and the coveted Wimbledon trophy. However, beneath the nostalgia and tradition lies a serious volley of innovative technology to produce excellent results year after year. And this year, we’re part of the action!

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From Crop to Centre Court with Vodafone IoT Technology

From crop to centre court

Strawberries at Wimbledon are iconic – so getting them right is a must. A trusted supplier of 30 years, Hugh Lowe Farms hand-pick every strawberry at dawn each day of The Championships, ensuring they're perfectly ripe. This year, we are helping Marion and her team deliver the best quality strawberries, on time, each day with our MyFarmWeb and Mobile Asset Tracking technology.

I’m so excited to be working with Vodafone to inspire the next generation of tennis players in the UK. The support I received at a grassroots level has been key to my development as a player, and I’m looking forward to helping make these initiatives even bigger, better and more accessible.

Emma Raducanu


Get closer to the action 

Vodafone’s Wimbledon Walk of Champions

Step into the shoes of phenomenal athletes and immerse yourself in a gripping VR grand slam experience both on-site at Wimbledon and at home.

Wimbledon Uncovered in 360, powered by Vodafone

This summer, experience The Championships in a new way thanks to a live 360 degrees exploration of SW19 throughout the day.

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Customised IoT solutions

Our Internet of Things (IoT) solutions help organisations digitally transform their business with a unique level of service and expertise, offering co-created and bespoke solutions to suit every need.

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Simplified and strengthened cyber security

Our intelligent technologies and advanced expertise help safeguard your highly sensitive data against ever evolving threats.

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Transformational innovation hubs

Our hubs host a huge variety of innovative solutions, creating an immersive environment for you to experiment in and discover the technologies that could transform your organisation.

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