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Connected Nation - The digital impact on buying behaviour

Perspective series

There’s no denying that we live in an increasingly connected world. Super-fast broadband, smartphones, tablets and social networks all continue to grow rapidly.

4G mobile internet has well and truly arrived in the UK, and enabling technologies like cloud computing and the Internet of Things are becoming more mainstream.

So is the ‘hyper-connected’ consumer an accurate description of the average person in the United Kingdom today? Just how connected are we in reality? And what does this mean for companies in dealing with people – both as consumers and as employees?

If you’d like to know the answers to these questions, and discover the true state of play of connectivity, then this report can help you.

The facts

27 percent
Just 27% of the average person’s contacts with friends are made in person – 21% is by phone, 17% is by email, and 15% is through social media.
82 percent

The average person has 3 other Internet-enabled devices in addition to their computer – 82% have a smartphone, 64% have a tablet and 34% now have a Smart TV.
52 percent

52% of consumers have researched a product online using a mobile in-store in the last 6 months.
4 percent

Only 4% of shoppers are ‘Traditionalists’ who research and buy entirely in-store wherever possible. 53% will research and buy entirely online, while 43% are ‘Clicks & Bricks’, researching one way and buying in the other.

Don’t just take our word for it

media-video-The digital impact on buying behaviour

The digital impact on buying behaviour

Helen Milner is the CEO of Tinder Foundation, a UK-based charity that’s working towards a world where everyone benefits from digital.

The Connected Shopper - infographic

Brands need to be omni-channel to be successful. 60% of shoppers still visit stores but 96% of shopping journeys have a digital component. One top tip from the report is always to plan for the range of devices used by customers for shopping and service channels. Their experience with the brand is key.

Download The Connected Shopper infographic [PDF: 300KB]

The digital impact on buying behaviour – the full report

What does the reality of our connectedness mean for companies in dealing with people – both as consumers and as employees? If you’d like to know the answers to these questions, and discover the true state of play of connectivity, then this report aims to outline this for you.

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