Close dialog
The hands of someone wearing a smartwatch typing on a laptop

Top tips for social media success

Our top tips to get your business social media right.


Social media plays a role in most people’s lives these days, and over the past couple of years, more and more businesses have seen the power of social media marketing.

While many have tried to master the art of social marketing and promotions through independent learning, factors such as changing algorithms can make it difficult to keep up with ever evolving best practices.

To help combat this, Really Helpful Club have put together their top-level tips for social media success, even in a time of changing goalposts.

Set your goals

Having an objective in mind is crucial for all social media planning. So much so that research suggests you are likely to be far more successful with a goal in mind than those without. Have a plan and know what you want to achieve – are you focusing on brand awareness, trying to increase traffic to your website, or generating new leads?

Know your audience

It’s crucial to know who you are targeting to ensure you are getting the right content to the right people. Take the time to research and learn about you audience: what they want, where they are, what they’re interested in. Then you’ll be able to ensure you are creating the best type of content to resonate with your potential customers.

Choose the right platform for your business

Not every business will benefit from every social media platform, as they all have their different strengths and weaknesses.  Some, like LinkedIn, have a focus on business to business, whereas if you are selling a product in a business to customer setting, you may benefit more from a platform that has dedicated ecommerce functionalities, such as Facebook.

Content is key

Ensure the content you post is engaging, varied and high quality. Don’t be afraid to mix up post styles, including both images and videos. Creating content that’s sharable is also essential when it comes to getting your message as far and wide as possible. If you’re not confident in writing your captions, consider working with a good copywriter who can help attract, engage and inspire your audience to that call to action.

Focus on engagement

Try to avoid the ‘hard sell’ on social channels as sales talk can be a big turn off. Instead, aim to connect with your audience by giving them helpful, informative content and reasons to trust you, such as testimonials. Once you have them engaged, they are more likely to opt for your product or service.

Remember SEO

As more and more people turn to social media when researching a product or service, you want to make sure your posts are fully optimised to turn up on the first page of those search results. Ensure you are including targeted keywords, phrases and hashtags, with quality backlinks where possible and content that is relevant, informative and sharable.

Keep analysing

Test, monitor, analyse and evaluate. Ensure you understand how your posts are performing, as it is only this way you can build on the data to improve your offering. Many social media platforms have their own internal analytics to help you see key metrics such as reach and clicks. This will help you understand what is and isn’t working, what your audience likes to see vs what they don’t, so you can keep planning and making the necessary changes to ensure success.
Really Helpful Club have a range of insights to help you maximise your social media success.

Alternatively, speak to one of our dedicated V-Hub advisers to get free, tailored, one to one guidance on your social media planning.

Wix Website Builder

Design and build high-quality websites; Promote your business, showcase your work and more.

Discover more

For more support discover our free business support helpline and ​speak to one of our Business Advisers by phone, contact form or web chat.
Wondering what you can ask? Our team can help with a range of digital topics

Related articles

Let's talk

Free one-to-one support

Available Monday to Friday, 8am-6pm, our friendly team are here to provide guidance and support on the topics that matter to your business.

0808 005 7400

Chat loading...
Content made available to you on this website is for general information purposes. Independent advice should be obtained for your needs. For full disclaimer, click here.

Social Facebook Footer

Social Facebook Footer


Social Twitter Footer

Social Twitter Footer


Social Linkedin Footer

Social Linkedin Footer


Social YouTube Footer

Social YouTube Footer


Social Instagram Footer

Social Instagram Footer