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Fit for the Future businesses are taking a leadership position in the marketplace 

FFTF businesses are more confident in their ability to use technology, quicker to respond to upcoming trends and faster to market than their competitors, and this includes monitoring their carbon footprint. But how can a FFTF business be defined? 

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A positive attitude towards change

They believe change is an opportunity to grow and are excited about the future.

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An open mind towards evolving technologies

Technology is an integral part of their business strategy, and they believe in its power to solve business challenges.

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Plans for implementing technology

They have several roadmaps in place that outline how technology can revolutionise their business practices.

Preparing for the future

The secret to success isn't just keeping up with trends – it's adapting your business to prepare for what's ahead. FFTF organisations are aware of this, and 81% of them believe change is an opportunity, not something to be feared.

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Opening the door to new possibilities

As climate change becomes more evident, businesses are being forced to acknowledge their role and reduce their environmental impact.

In partnership with B2B International, we surveyed 3,101 businesses across 15 countries. We found that while there’s an ever-changing array of challenges urging businesses to adapt, sustainability is at the forefront for FFTF organisations.

  • 60% have a formal Environmental Social Governance (ESG) or Corporate Social Responsibility programme in place.
  • 74% feel it’s the responsibility of businesses to drive improvements to environmental sustainability.
  • 57% have taken some concrete actions to adapt their future operations to help with climate change.
  • 67% say digital technology is highly important to the success of their business
  • 52% say they pro-actively innovate, set priorities, and review the success of innovations
  • 80% are using technology to help identify where they’re wasting resources 

How Fit for the Future are you?

As the pace of change accelerates and uncertainty becomes the new normal, how can you be sure that your business will continue to prosper? Take our short assessment to find out how prepared your business is.

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