Are you Fit for the Future?

As climate change becomes more evident, businesses are being forced to acknowledge their role and reduce their environmental impact.

In partnership with B2B International, we surveyed 3,101 businesses across 15 countries. We found that while there’s an ever-changing array of challenges urging businesses to adapt, sustainability is at the forefront for FFTF organisations.

• 60% have a formal Environmental Social Governance (ESG) or Corporate Social Responsibility programme in place.
• 74% feel it’s the responsibility of businesses to drive improvements to environmental sustainability.
• 57% have taken some concrete actions to adapt their future operations to help with climate change.
• 67% say digital technology is highly important to the success of their business
• 52% say they pro-actively innovate, set priorities, and review the success of innovations
• 80% are using technology to help identify where they’re wasting resources 

As technology advances, businesses are being forced to acknowledge the importance of cyber security to modernise infrastructure and help drive growth.

We partnered with Omdia to understand how FTFF businesses grasp the importance of cyber security, enabling their success. Businesses that we consider FFTF recognise the growing severity of cyber security challenges and are proactive to ensure resilience.

• 91% of security decision makers have dealt with a security incident in the last year
• 50% of FFTF businesses say the severity of cyber security challenges is increasing
• 92% of FFTF organisations are confident their current measures will protect sensitive data, compared to 23% of non-FFTF businesses in the UK
• 75% of FFTF firms strongly agree that their ‘business embraces change, rather than trying to resist it’ 
• 68% say that digital technology can help them conquer their challenges
• 63% have cyber security policies, plans and tests in place