Many businesses were forced online during the pandemic. Here’s how you can further your business by adopting better connectivity, online and through devices.
During the past five years, broadband speeds have almost doubled. In 2017, the average speed hit 39 Mbps. By 2022, the figure increased to 75 Mbps and continues to rise.
With the world becoming more reliant on technology, businesses can no longer afford to skimp on Wi-Fi because the potential drawbacks are too risky.
Research conducted by FBS noted that 31% of businesses have their growth impacted by slow broadband, with 26% having lost sales due to connection issues.
This number can have a significant impact on SMEs progress. If your operating system is too slow or crashes, clients and customers will go to your competitors.
While high-speed connectivity is the foundation of any digital transition to ensure businesses stay connected: you need to go beyond that to stand out.
Mobile applications, connected platforms, and IoT devices, can help your business reach its potential on a greater scale by providing new ways to collaborate and communicate with customers and clients.
Read on for a list of benefits being connected can provide to businesses
Workforces no longer prioritise on-site yoga and free fruit Fridays: they want flexibility and connectivity.
As businesses embrace a hybrid working approach, SMEs need to have a more connected infrastructure to appeal to employees.
Workforce satisfaction has increased since the move to hybrid working, with 28% of employees stating they no longer feel held back by technology, as these better-connected devices are allowing them to work where they want, when they want.
The demand to invest in connected tools to carry out work has already been taken on by bigger enterprises, increasing the pressure for SMEs to follow suit.
Global accommodation company, Airbnb, announced they were enforcing a ‘work from anywhere’ policy, peaking interest across countries. More than 1 million people visited Airbnb’s career page in the first week following the announcement.
According to Brian Chesky, the CEO of Airbnb, the move to hybrid working has unlocked a new wave of possibilities and opportunities, not just for employees but for the company too.
“One of the benefits of flexibility is increased diversity. By recruiting from a diverse set of communities, we will become a more diverse company. If we limit our talent pool to the commuting radius around our offices, we would be at a significant disadvantage,” he says.
Flexible hybrid working and better connectivity can potentially bring an estimated 4 million new people into the workforce, giving companies access to a wider talent pool.
Being present online can also be used as a gateway to in-person connections. Your employees, customers and clients are operating across virtual and physical spaces: connecting to them in both can increase efficiency.
In short, investing in secure connected devices and fast broadband can allow your business to exist continuously – even if only virtually. This can further your reach to potential partnerships, improve employee satisfaction by making work easier and enhance customer experience by being more accessible.
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