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Key Elements Of A Successful Small Business

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There are so many aspects that go into starting - and maintaining - a small business. Whilst there’s no denying it’s a lot of hard work, how can you ensure you’re working smart and not just hard? You need a strong foundation. Certain elements are crucial to setting yourself up for success, regardless of your brand’s specific field. Keep reading for a breakdown of these elements below.

Your Logo

Your logo is the face of your brand and often a customer’s first impression, so it needs to be appealing and memorable. Every logo is some variation of typography and/or imagery, and they’re categorized into seven different types.

  1. Pictorial marks: simple imagery or symbols
  2. Monograms: letters representing an acronym
  3. Abstract logo marks: conceptual imagery
  4. Emblems: name/words within an icon (i.e. badge or crest)
  5. Mascots: illustrated characters
  6. Word marks: brand name on its own
  7. Combination marks: combined elements of aforementioned styles

So, how and where do you get started? Fiverr’s Logo Maker is a great tool for developing your logo, and the process couldn’t be easier. You start by providing a few details about your business, such as your industry and the services you provide. Then you define your look and feel with a few keywords (i.e. “vintage”, “modern”, “fun”, etc.) The Logo Maker will instantly generate original logos that fit your business and style, based on a wide selection of designs made by talented designers. You have the option to customise colours, layout, and fonts within each logo by utilising the simple-to-use editing tool.

If you have a specific vision in mind, you can work directly with a professional logo designer - without breaking the bank - bring it to life.

Your Website

Your brand website is like a home for your business. Everyone and everything is online now, so it’s still necessary to have a website even if your business exists in a brick-and-mortar space. If you’re already a coding whiz, this will be no problem. But if you’re like the majority of people, building a website can feel daunting.

The good news is you don’t have to do it by yourself! There’s also no need to spend a fortune hiring someone to do it for you. You can learn how to build a professional website from a Wordpress expert with this course.

Your Marketing

Marketing is how you reach current and potential customers, so it’s essential to your growth and revenue. There are so many aspects of marketing, but from a high level it helps to think of marketing as content. Blogs, social media posts, digital ads, and newsletters are just a few examples of content that can be used to get your customer’s   attention. The stronger your content, the higher your customer engagement, the more growth and profit for your business.

To build strong content, you need to determine what type and format of content works best for your brand. Once you’ve done so, it’s important to establish a process for content creation, set up a content calendar, track your KPIs, and understand what’s working and what isn’t.

There’s a lot to it. Fortunately, you can learn the content marketing fundamentals with a marketing expert. This course covers everything you need to know about content marketing and how it’s relevant to your business. Set your brand on the path to success.

Your eCommerce

Most of us know how to shop online, but that doesn’t mean we know how to sell online. Even the basics of eCommerce can be tricky to navigate. Overcoming common challenges, handling your products and inventory, fulfilling orders on time, and setting up the backend of your store are aspects that need to be managed well for your eCommerce to succeed.

It’s a relatively new field in the grand scheme of commerce, which is why it’s often best to work with a professional when starting out. You can learn how to set up and run an online store with this course. The eCommerce expert leading it provides a comprehensive guide to getting started, complete with actionable steps.

Your SEO

Confused by Search Engine Optimisation (SEO)? You’re not alone.

SEO can be as complex as it is important for your brand. It’s no exaggeration to say all successful businesses drive traffic through Google. The top five organic results on the first page account for nearly 70% of all search clicks. Getting your business onto the first page requires understanding search engine algorithms, utilizing SEO specialist tools (free or paid), and optimizing your content and strategy for SEO purposes.

There’s a lot at stake. If this isn’t your expertise, take a course from a professional on the fundamentals of SEO. It’ll remove the guesswork from SEO and ensure you’re doing what’s necessary to set your business up for success.

For more support discover our free business support helpline and ​speak to one of our Business Advisers by phone, contact form or web chat.
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