Digitalisation can deliver some surprising benefits for your business
Whatever the size of your business, you’re probably aware of the importance digital technology in maintaining a competitive edge. If so, you’re not alone. In our recent survey, 79% of those asked saw digital transformation as a strategic priority.
Like many in your position, you might see improved business efficiency as the main benefit of digitalisation. It’s certainly a major plus, and arguably a strong enough reason to embrace digital technology on its own. But there are a host of ways that digital transformation can help you out-perform the competition – and one of those is growth.
Find the right solution to track and improve business growth
Adopting digital technologies (like the Internet of Things, Unified Communications and the cloud) can fundamentally change how you do business. They can help you find new revenue opportunities, reach out to new customers, keep your existing customers happy, and maximise profit from your current customer base.
Register to access our Digital, Ready? report and you’ll find out:
- How a hotel chain used digital transformation to revolutionise their check-in system – leading to happier customers (and better retention)
- How an insurance company used smart technology to encourage safe driving – benefiting their business, their customers and the wider community
- How mobile internet connectivity enabled a small business to maximise their productivity
- How businesses of all sizes feel about digitalisation and the opportunities for growth
Make a plan for success
So how do you decide on what’s the best approach for you? To get the best from your digital transformation, it’s a good idea to start by considering what growth means to you. Then, of course, you can think about how you go about measuring it. If you can identify what the issues are and where you can improve, you’re off to a good start.
According to our Digital, Ready? report, businesses that have started with a plan are much more likely to be making good progress with (or have already completed) digital transformation.
Questions you might want to consider:
- What do you currently measure and report on?
- How do you know if your customers are happy?
- What’s most important to you in your current phase of growth?
- What’s the one thing you’d like to know about your business that you don’t already?
And the good news is, there’s no need to change everything at once. Set realistic metrics that are important to you and reflect the stage you’re on in your digital journey.
Feel good about the future – start planning your digital journey today
“Those who have invested in digital transformation are three times more confident about future growth than those who haven’t.”
Digital Ready? Report - 2018
We asked over 2,000 business leaders across the UK, from sole traders through to large enterprise and public sector companies, what digital transformation means to them. The report found that with digital transformation comes confidence about future growth. Those who have invested in digital transformation are three times more confident about future growth than those who haven’t.
- Just 17% of businesses who see digital as a low-priority are confident about future growth
- Half of businesses who consider digital to be a high-priority are confident about future growth
- More than a third (35%) of organisations are upbeat about ongoing growth
Our research also found that mid-sized businesses feel they’re perfectly positioned to take advantage of digital transformation and out-grow the competition. On the other hand, very small or very big companies are more likely to doubt their ability to handle digital transformation well. But this can be overcome with the right resources and support from well-chosen partners