With online sales on the rise, digitisation has changed the way UK consumers shop. Here’s how to take advantage of this opportunity for your business.
19-years-old and earning £12,000 a day in revenue, Maisie Crompton dedicates her time to selling personalised tote bags, hoodies, and prints online.
The Cambridge-born teen launched Totes for You in 2020 on Depop, a peer-to-peer social e-commerce company based in London, where she saw her stock selling out within two minutes.
Maisie attributes part of her success to the first-hand look she gave customers by documenting her journey on social media, she is just one of many SMEs prospering in the eCommerce world.
Starting an online store needn't be scary: more than 85,000 online businesses were launched during Covid-19 in the UK (making the country the fourth largest e-commerce market in the world).
Here’s ten ways that you can optimise your eCommerce strategy and direct consumers to your site.
In the UK, every 19 seconds a small business is successfully hacked. With an online store, you’ll likely be handling sensitive customer data, so having safety precautions in place is essential.
To safeguard your customers and business, an SSL (Secure Sockets Layer) certificate embedded within your website can offer protection from external threats. Having a secure and encrypted site guarantees visitors that you value their security and information.
Sites like Hubspot and Let’s Encrypt offer discounted or free SSL certificates to get you started.
Above all, tools and technology alone cannot direct traffic to your site, a strong online presence is imperative to build consumer trust; similar to a physical store, the virtual shop front should accurately represent your brand, which should be clear across all your channels.
Sponsored content from Samsung
Available Monday to Friday, 8am-6pm, our friendly team are here to provide guidance and support on the topics that matter to your business.