Below, we’ve handpicked five different options according to what you might need.
Shopify: no coding, no problem
Shopify ticks a lot of boxes, as it assumes no technical knowledge and aims to give its users everything they could need in one platform. It provides a wealth of website design templates, which can be modified with no prior coding skills necessary, and boasts plenty of payment providers – like PayPal and Stripe – more so than any other platform.
It’s worth noting that while Shopify’s pricing works on a tier structure, you have to pay extra for certain elements and pay commission in certain scenarios. So, do make sure you’ve accounted for this when budgeting.
Big Commerce: set for scaling
Similar to Shopify, Big Commerce aims to provide its customers with everything they could need for setting up their online store. While certain elements aren’t necessarily as user friendly as Shopify – such as adding taxes, variants of products or even content such as ‘About us’ pages – it’s designed to scale with you. So as you grow, Big Commerce will come with you for the ride.
PrestaShop: personalise your brand
Unlike Shopify or Big Commerce, PrestaShop can take a little more setting up as its backend is slightly more technical.
This is because PrestaShop is self-hosted and open source, which means you aren’t tied to a particular web hosting provider. The big advantage of this is that you can create a really unique looking website from the start, which is great for brand distinctiveness. Customisability is this platform’s big selling point, but this isn’t necessarily the easiest option for those starting out on their e-commerce journey.
Wix: simple and affordable
Wix has been heavily advertised as a cheap and quick way to start selling products online in the last couple of years. Its e-commerce platform is designed for brand new entrants to the online retailing space, and as such, aims to be very easy to use. It’s also cheaper than others on this list .
For small and medium businesses, Wix is a good option to start selling online. But depending on your growth, you might lack scaling options as you expand your business.
WooCommerce: powerful and customisable
WooCommerce is a WordPress plugin that can transform your website into an impressive online store. Like Prestashop, it’s an open-source solution and is also free – but you will still have to pay separately for a domain name and a hosting service. But as with Prestashop, you’ll need to organise your own hosting, domain, support and other options.
While this may involve a bit more legwork, WooCommerce allows you to choose from a tonne of themes and designs for your site. It also offers a range of plugin and extensions to boost its firepower as you grow. But remember, this isn’t necessarily the easiest option if you are totally new to this space.