As a small business owner, you might not always consider your organisation’s environmental impact as a pressing priority. But customers are increasingly mindful of sustainability as a purchasing factor, and that now extends to small businesses as well as large.
Research last year from Deloitte found that nearly 1 in 3 have stopped purchasing from certain brands due to sustainability or ethical concerns, while the same proportion would purchase products that are better for the environment over cheaper options, according to recent data from SurveyMonkey.
The reality is that saving the planet doesn’t have to cost you the earth. Here are 7 steps to take towards becoming a more sustainable SME – because these days, no business is too small for a sustainability strategy.
Andrew Stevens is Head of UK Small & Medium Business at Vodafone, and leads a team providing insight, expertise, and SME-focused tech solutions for the UK’s growing network of small and medium businesses.
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