Social media has been an important part of the marketing mix for nearly two decades now, but the pandemic has made it more important than ever. You only need to look at the increase in media spend across platforms like LinkedIn to see how important it’s become.
But it isn’t all pay to play – you can achieve brilliant results across all platforms by following some simple best practice.
So, whether you’re exploring new platforms or want to take your existing company page to the next level, here are four things to consider.
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